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I think video in the next five to ten years is an important part of our overall mix. If
you think about how our sales reps engage our customers now, a way for them to really
convey a powerful message is via video while they’re with a customer, or perhaps they
can convey a link that the customer can look at on their own time. Or how our customer
service interacts with our customers, say a customer’s having a problem with using
the product. Perhaps there’s a way for us to download a video to the customer so they
can see the application as it’s used or it’s intended to be used. Many times our
tech service organization is they look to understand how a customer might be using a
product either correctly or incorrectly, can use video on the phone or in person or on
line with that customer in a real time situation to help alleviate any problem that we’re
having with that. In addition to, you know, we’re seeing a significant amount of growth
in smaller customers. These are customers we can’t afford to call on in a direct fashion.
If we can use video to have them understand how to use our products, we think that that’s
a fundamental potential for us to increase the amount of sales we have with those customers.