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So having the marketing toolbox that has enabled international distributors
to be able to come into the toolbox and find appropriately branded images,
appropriately branded logos that they can then download, repurpose into their languages
and repurpose into their marketing materials has been crucial for us
to know and understand that our brand is being protected across the world
versus coming onto our retail site and possibly pulling down a logo that's a retail only logo
and using it in Japan, China, Korea, you name the country,
and not branding our company the way that we would like to see it branded across the world.
So that has been the absolute biggest benefit for us from a growth perspective
and from protecting our brand when it's so far away from us.
We have a little bit of a comfort level knowing that we're being branded appropriately
as long as they're coming into the marketing toolbox and pulling down those images and the logos from there,
versus finding them other places on the Internet where they could be found.
We have a base in Europe that we call our YCE marketing team for Yankee Candle Europe.
We have trained administrators over in Europe to administrate the site from a European perspective
and have one-on-one relationships with all the European distributors.
Widen was instrumental in helping us understand how to setup those portals,
how to setup those marketing communications and help the marketing team over there function
as an independent marketing team and independent user, but yet stay within the overall Yankee Candle directive
of where we want to be with this site, how we want to use the site.
And we probably could not have done it without the Widen team's help.