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Most organizations today are communicating across multiple channels.
But are you leveraging those channels for the most impact?
It's a challenge,
even for organizations as big and sophisticated as UNICEF,
who came to See3 for help.
UNICEF
helps to save the lives of undernourished children like Sonya by providing peanut
paste.
Sonya's story was the core of a very successful direct response TV
campaign.
UNICEF came to See3 because they wanted to launch an online fundraising
campaign.
But they knew it would take more than recycling a TV spot
two truly engage potential donors.
Online viewers are more likely to be distracted by other content than a captive
TV audience,
but they're also just a click away from donating.
Our job was to hook a viewer in in the first fifteen seconds,
get them to pay attention, and to click on the donate button.
We produced a package of advertising media, including online video and banner ads,
to give UNICEF
the assets they needed to launch a successful campaign.
Now that the webcam pane was designed,
we gave the reins back to UNICEF to take over the global fundraising effort.
To help make it simple, we created a style and distribution guide based on
global media standards.
Now any UNICEF affiliate anywhere in the world can pick up this guide and easily
repurpose logos, videos, and graphics for use in different languages or
web platforms.
And here's what UNICEF thought of the work,
"Quite simply, it's one of the best agency produced packages of collateral, I've ever seen."
When you're planning your next campaign,
give See3 a call.
We can help you leverage your assets and stories across multiple channels.