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>> CUTTS: We have a question from Blind Five Year Old in San Francisco, California. Blind
Five Year Old asks, "Does Google have any suggestions (or data) on the impact of pipes
versus dashes in the title tag?" I think they're both need separators, so I think either one
should be fine. Dashes are a lot more common, and so, I think that we definitely handle
dash as well. I would expect that we handle pipes as well. You might see a little bit
of impact in terms of how users would Click-Through. But I doubt that you'd see it very much. So
you could probably run a little A, B tests where you had, you know, 20 pages with pipes
and 20 pages with dashes and see if people tend to click on the pipes more or the dashes
more. I'd be a little surprised if users really notice that much. But essentially, both should
work and there shouldn't be any major differences between using the vertical pipes versus the
horizontal dashes.