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>> Good afternoon, my name is Vanessa
and I will be your conference operator today.
At this time, I would like to welcome everyone
to Social Media Monday,
Sustaining Social Media Momentum conference call.
All lines have been placed on mute
to prevent any background noise.
After the speaker's remark,
there will be a question and answer session.
If you would like to ask a question during this time,
simply press star, then the number 1
on your telephone keypad.
If you would like to withdraw your question,
press the pound key.
Thank you.
I will now like to turn the call over to Ms. Suzanne Knizner.
Please, go ahead ma'am.
>> Thank you, Vanessa.
Hi everyone and thank you for joining us
for today's Social Media Monday,
Sustaining Social Media Momentum,
Keeping Your Audience Engaged.
My name is Suzanne Knizner and I'm with Campaign Consultation
and I will be facilitating the back end of this presentation.
Before we get started with the content,
I just want to let everyone know that if for some reason you were
to lose either your phone or internet connection,
please simply call or log back in as you did originally
and you will be reentered into the presentation and we can pick
up where you left off.
Please note that this event is being recorded
and will be available
on the Social Media Monday [inaudible] page
and that all links presented during the presentation will
be-- will meet-- be made available at the end.
Now, I'll turn it over to Michelle Bond, Project Manager
for Campaign Consultation, who will introduce today's speakers.
>> Thank Suzanne.
Hi everyone and welcome
to today's Social Media Monday webshop.
We are very excited to have you with us.
And joining us today is Elizabeth Matthews
from the VISTA Alumni and Outreach Support Specialist
at the Corporation for National Service and also Danielle Ricks
who is our social media specialist here
at Campaign Consultation.
And we are very excited to have you and to kick us off,
I'm going to ask Liz to say a couple of words.
>> Great, hi everyone.
Thanks so much for taking time out of your busy day to join us
and I'm glad that you're taking advantage
of this Social Media Monday webshop.
So, I hope that you've tuned in to other webshops
and we'll continue to do so as we offer them every other month,
the first Monday of the month, every other month.
And I also wanna just say thank you to the VISTA members,
Michael in Arizona and Mario in Texas.
You'll be hearing from them later on
and they are showcasing their work within this context.
So, we appreciate the real live examples there.
So, without further ado, back to you, Michelle.
Thanks everyone.
>> Okay, thanks Liz.
We appreciate you being with us today as well.
And as you said we'll be hearing from Michael
and Mario a little bit later on but thank you both
for being with us today.
So, to just get started for those of you
who maybe joining us for the first time,
Social Media Monday is a series of webshops.
As Liz said we offer them the first Monday every other month
and there's a schedule on the VISTA Campus
that you can access via the calendar feature.
And really the goal of this is to not only, you know,
keep VISTAs and community members in the loop as to new
and emerging technologies
but to make those applicable specifically to your,
your service assignments so that we're giving you hands on access
to not only the latest and greatest tools
but giving you examples in this real life case studies
of how your fellow vistas and alums have used them
to create change and to accomplish, you know,
items that are in your assignments.
So, thank you again for joining us if it's the first time
and if you've come back, again we're really excited.
But you have, so with that I'm gonna turn it over to Danielle
who will get us started with today's agenda.
>> Great. Thank you, Michelle,
and thank you everyone for joining us today.
So, in this webshop we're gonna cover a few things
and the first one is what is social media management
in the first place?
How are you gonna manage your social media
and what does that mean?
And then once we figured out what the term means
and what we're talking about in today's webshop,
how do you get started?
So, how do you get started using social media management tools?
And we'll describe a few of them to you that have been tried
and true for us and some that have worked very well with--
that we use for our Social Media Mondays
and our social media outreach for AmeriCorps VISTA.
We'll also talk about having a social media messaging plan
because there's no sense in having all of these tools
and if you don't have anything to dump into them.
So, how do you do a social media messaging plan?
Why do you do a social media messaging plan
and how do you use it?
We'll talk about that.
We'll talk to our two VISTAs who are both wanting
to use social media management tools to help schedule some
of their tweets and stay [inaudible] latest things
in their blogs.
So, we'll talk to them and hopefully win them
over with some of the tools that we're gonna share with them
and then we'll leave some time for questions and answer.
And also as we're going through this,
if you have other questions and answers, please feel free
to put them in the chat and we will get to them as we go along.
And if we don't get to all of them as we're going
through the presentations, we'll make sure
that we leave time at the end.
>> Great. And so you should see before you a poll
and we would just ask that you take a few moments
to show that out.
That will be appearing
in the bottom right hand portion of your screen.
And so we just wanna get a sense
of everyone's experience thus far so that we can be sure
to hit on all the appropriate points as we go
through this in our time today.
>> Great, so the first thing as you guys are going ahead
and filling out your poll is what is social media management?
Well, although social media sites that we use so often
in social media like Twitter, Facebook, LinkedIn, YouTube,
these are free, they're cost free but they're not time free.
In fact managing just one single social network page can be a
full time job, it is my full time job, I better say.
And managing three or four or multiple accounts will sometimes
that can just seem like it's a little bit overwhelming.
So, enter the advent of social media management software
application and these will help you manage your social media
account simultaneously without having to be in three
or four places at one time.
So, they provide a secure place
to house your multiple passwords and usernames.
They allow for simultaneous postings across platforms
and what we're gonna talk about today
in particular is scheduling automatic posts
to these platforms while you're away for short
or even extended period of time or even of you're going
to be leaving your service and you want to make sure
that you're leaving your social media sustainable while you're
gone, we'll be talking about that as well.
Sorry, there's a mute there for a moment.
Did you-- okay, so why social media management?
Well, as Danielle alluded to, you can't really be everywhere
at once and we'll have some examples of this later on
but it's, it's important as you've taken so much time
to build your, your online community that, you know,
you wanna make sure that whatever the, the pattern is
that you have been establishing
for your posts doesn't get interrupted.
And so we realized whether it's time off
or whether it's just a multiple events happening
at the same time, it's important to be able to cover those
so that your audience doesn't miss a beat, so to speak.
In line with that, it saves you time when you really need it.
So, if you're running a particular event
or if you're attending a conference, you're going
to be really focused on what's happening exactly where you are.
And at the same time there are still messages
that probably need to go out for ongoing events
that are happening in your social media spaces.
So, it allows you to be able to set those things up in advance
when you do have the time so that later
when you don't have it, you've gained it back, so to speak.
Obviously keeps your audience engaged that's why we're here.
You know, we've deliberately mapped out goals
for our social media plans and we've been working towards them.
So, there's really no reason why those need to be interrupted.
Obviously, depending on what's going on and the topics at hand,
you're going to have different levels of engagement
but this is-- the goal here is to really makes sure
that your audience stays poised and present so that
when you do come back on the scene it's--
it's almost like you never left.
And continue to promote your organization's mission.
That's why we're all here this-- at the core of VISTA's work
and so we wanna make sure
that as there are multiple things going on,
whether they be events, whether they be specific campaigns
that your organization might have
over a couple months period, right now is the time when a lot
of organizations are looking at their annual letters
and appeals and things like that.
But that you can constantly still remember to pull
in the messages that are at the heart
of your organization's mission, so that you keep those front
and center while you're doing these other things.
And there's ways that these tools can help you do that.
And along with that helps you stay on message
so that regardless of what's going on, you can keep some
of your messaging central to the things that you're always trying
to hit on and moving closer towards your communication goals
while also being able to fit in in a very streamlined way
that doesn't feel chaotic to your audience,
some of the more current and current events and experiences
that you're having on the ground, so to speak.
And I think we do have the poll results, is that ready?
Great, thanks Suzanne.
>> So, while she's pulling up the poll results,
and thank you guys for filling all of that out,
we're gonna talk about where to get started.
I know that sometimes social media can be very overwhelming.
You have your LinkedIn, your Facebook, your Twitter
and your YouTube account and it's a lot to do.
So, as you think about then how you're going
to incorporate messaging across platforms
across these different sites, one of the things to keep
in mind is that the largest difficulty that we have
in social media when we talk
about doing these multiple posts is dealing with how
to update our users without seeming repetitive.
And this is very important because you want to maintain
that same connection that you've already had with your audience
that you're engaging with online,
but many times your Twitter audience is different
from your Facebook audience and that could be very different
from your YouTube audience, your blog
and certainly extremely different with how you interact
with people on LinkedIn.
So to solve issues like these, users must adhere
to certain steps and we're here to walk you through that
in order to perform this social media mediation as we would say.
So, the first thing is decide whether the content
that you're broadcasting, whether
or not it's generally found on one platform or another.
Meaning if you're about to post something about a webshop
like this one or a webinar that you may be doing,
where do you get the most traction?
You get the most traction on Facebook on people
who are gonna sign up or could it be Twitter.
That will help you determine
where that messaging is going to go.
The other thing is you should decide the content and which--
which one is proper for which platform and make a decision how
to change it to fit another.
And by that I mean maybe you do get more traction
on one [inaudible] the other, but you wanna make sure
that you're engaged and you may be crunched for time
and maybe you don't have enough to make separate messages
for six different platforms.
So, you wanna sit down and think of something that's timeless
and evergreen that you can use, that can be--
that can go across your different platforms
in social media sites.
Once you figure all that out, once you know
who your audience is and who you're talking to and the kinds
of contents that you're gonna share.
Then you can determine the social media management tool
to use.
And we're gonna go through some of them for you.
There are many, many out there but we've picked
out our hit list of the ones
that we think will help benefit you and your service.
And once you've figured all that out, the final step then is
to come up with a social media messaging plan.
And that is you wanna do your work ahead of time before you go
on vacation, before you go to the conference,
before you transition out of your social media
or communications division.
You wanna have enough messaging and it could be
in a simple Word document.
It doesn't have to be anything, you know, really fancy
but just something that you can cut and paste
on the go while you're away or something that you can cut
and paste while you're on the ground either [inaudible]
at a service site or at a conference.
So, I don't know, Suzanne, if we're good for the poll.
Should we keep going?
>> Yeah, we should keep going.
I will have them for you shortly.
>> No problem.
So, this is what we're calling our five superior social media
management tools and one is TweetDeck.
And TweetDeck is best, it's free but it's best if you're looking
to manage all of your social media profiles.
You can do LinkedIn, Facebook, Twitter, Foursquare and many
of them offer this as well.
But what it is, is a dashboard
and we'll show you a little bit more about it later.
But it is a dashboard that allows you
to manage cross sites, across sites and you can update
in just a few status updates, it takes really easy to do.
The second one is CoTweet
and this is excellent for collaboration.
In addition to doing your CoTweets, you can also bring
in your email and inbox, and believe it or not,
email is still social media.
I know we forget about it sometimes but it is.
And then HootSuite which I really like because
of its analytical portion of it
and you can get your analyticals back, your-- and analysis back,
sorry, on the click throughs and who's come to your site
and how many people are-- you're actually impacting.
Now, Seesmic and Ping, this is really big, you guys.
These guys have been together
and they are a powerhouse tool now that the two
of them are together and we'll talk a little bit
about that later.
And then the last one is SocialOomph,
it's one of my faves.
It's the less attractive, it's not the jazziest of all of them,
but I think it's the easiest and we use it quite a bit.
And so, are we ready?
Alright.
>> I'm actually gonna run through the results for everyone
and let you know the results.
The-- looks like 77 percent of you all are responsible
for social media in your work as your--
in your role as a VISTA, so that's very high.
And it looks like 40 percent of you are managing one
to two social media sites versus 21 percent of not managing any
and 70-- 17 percent are managing 2 or 3
and only 9 percent are managing 3 or more.
So, this is a great presentation to cover, you know,
all levels of experience and roles and responsibilities.
And let's see, it looks like,
are you currently using social media management tools,
62 percent are not whereas 25 percent are.
And that you, let's see,
68 percent have not developed a social media messaging plan.
Boy, are you in the right place.
>> That's right.
>> So, thank you for answering our poll
and we'll get back to the presentation.
>> Thanks so much.
So, what I wanted to talk to you about was TweetDeck
and I'm not sure, are we in a good place
where we can share the desktop?
Okay, great.
So, Suzanne is gonna give me right
and then I'm gonna be driving from now on.
Hold on folks, it's gonna be a bumpy ride.
No, I'm just kidding.
So, I'm sharing my desktop now and let me know
when you see what I-- do you see what I see.
Okay. So, here's TweetDeck and it is, now part of Twitter
and it is a desktop application which you can use
from your desktop obviously with a computer
and we'll be walking you through that a little bit later
on from your iPhone or your Android
of from the Chrome browser.
And it's, like I said before, free, the design is clean,
it's user friendly and it makes interfacing with many
of your other applications really easy.
And we seem to like it.
You can watch videos from here and again, we're gonna get
into that a little bit later on.
Michelle's gonna talk to you a little bit about CoTweet.
>> Ready for that one.
>> Okay, great.
CoTweet, I'm sorry, is an excellent tool for organizations
that are either smaller or perhaps larger organizations
who have divisions within them.
The big thing about CoTweet is that it allows updates
and followup messages to be assigned
to specific social media managers, so as you're working
with another person in your social media "department"
or if you are the only person but have enlisted volunteers
to help support you in this process which we hope,
we hope that you have,
this a way to make your responses more relevant
so that depending on the knowledge base of those
who are managing your social media sites,
you can really respond with the most appropriate person
and even assign perhaps your initials to that.
And so as Daniel said, it's really about collaboration.
This takes, you know, tweeting to the level
of really being able to do it in a holistic way in--
in the form of a partnership
that also kinda simplifies the message for your user
so that they can see kind of the--
the humanity behind the handle so to speak.
And I know that we did have a video to show.
Danielle, is that-- would you get the audio up on that?
>> Wait, we're not able to get the audio up on this.
We had some wonderful technical problems this morning
and lovely challenges, but what we--
what I'm showing you here is the CoTweet YouTube channel
and you can look at this particular one
and this link is available at the end as--
as are all the links at the end of the presentation.
This one is how to send and schedule updates using CoTweet
and there are also some on how to co-- collaborate.
And one of the things I really like about CoTweet
as Michelle mentioned that collaboration tools,
there may be more than one of you in the office
that are working on your social media.
And this particular tool allows you to schedule your tweets
for later and it can-- helps you identify
who actually made the tweet.
When we were at the national conference of volunteering
in service, Neil Harris [phonetic] talked
about that quite a bit.
In this webshop many of us were there tweeting
as under the VISTA buzz handle but we were
in different locations at different times.
And so, obviously if you see three people in there,
in different locations, they're not the same person.
So, this allows us to collaborate on it
and let your audience know that there are many people using
that particular handle as we try to get out as much information
as possible when we're covering major events.
And so this is why this tool is really very, very useful.
And sorry the video is not playing
but we again have provided the link for you so that you can go
to YouTube and check it out.
And then the next one that I wanted to talk about,
and again we're gonna get into this one
in more detail a little bit later is HootSuite,
and this is a social media dashboard
and across this dashboard you have your Twitter,
your Facebook pages, Foursquare.
>> And what we'll be showing you a little later
on is the cool thing about this is there's also analytics
that come with this that let you know who clicked
on what, when and where.
So, we'll be looking at that a little bit later on.
And then finally we've got-- not finally, next to last.
We've got seismic which is just you guys,
since they've joined forces with Ping and I'm not sure how many
of you who are on the phone have been using Ping.fm.
But since they joined forces with them, you can now update
over 50 social networks using the combined Seesmic
and Ping.fm.
I would recommend that you actually just go to Seesmic now
and if you were interested in using this particular one
and go ahead and download the desktop.
It functions very similarly to HootSuite and TweetDeck.
And you've actually again get the power
of having both of those together.
And you could do emails, you can do chat,
you can do text messages.
It works with BlackBerry, Android, it works with Windows,
it works with Mac and many of these are not working
with BlackBerries, so this is a great one if that's what your--
the smartphone that you're-- you're using right now.
And the newest version of Seesmic Web comes
with some major features to manage your online presence
and one of those again is being able to schedule your post
and adding unlimited Facebook accounts.
And this is very important particularly
for us 'cause we have the VISTA members page on Facebook
and we also have the alumni page.
But to get to many of these sites, you have to go
through your personal Facebook page.
And then the pass, that's the only thing that they allowed you
to have but seismic is actually allowing you to have
up to seven linked Facebook pages as is HootSuite.
So that's something to keep in mind if you're managing more
than one Facebook page.
And then my fave, which again is not the most attractive
of them all, it's nothing fancy or schmancy about it
but the thing that I really, really like about SocialOomph is
that it saves a lot of your updates.
So you could put in as many as you wanted in draft form
and then go and schedule them to show people what they were.
So, here's what I mean.
If you wanted to add a new schedule update,
you would click there but it remembers your draft
from when the last time you told it to save something as a draft.
Okay, Danielle, what do I mean by that?
>> So, let's go ahead and say,
today I'm gonna say we're having our SMM webshop
and that's the Social Media Monday and then I'm gonna say,
couldn't attend, right?
Go to visit the VISTA Campus and check out the archive.
Now, I can save this update as a draft for later
because what I did not do was put in the link there
where they can go to the VISTA Campus.
And whenever I'm ready, I can come back, click on it,
add the information that I want.
I can choose to publish it now or I can choose
to publish it any time from now, days, weeks, it doesn't matter.
I can say do it three weeks from now or I can go back to it
and say, oh gees, I don't exactly know, let me see.
Oh, I don't know, maybe let's do it on the 24th
because I won't be tweeting on the 24th.
So that's [inaudible] to have something for them to look at.
And what better than to come see this webshop
and check out the VISTA campus.
And so I can go ahead and make sure that that stays there
for me and it's there and as you all know
or maybe you don't know, Twitter gets--
it doesn't like when you keep repeating the same message over
and over again, it will actually kick you out
and thinks you're a bot, a robot.
And so all you have to do is change one word,
visit the VISTA Campus and I could actually change that
and to this and check out the archive or I could say check
out our archives and I could save as many of these drafts
as I want so that it doesn't think that I am a spammer,
I'm trying to spam somebody
but I can have the same message over and over again.
So anyway, that's the one that I really like.
So, let's go back to the presentation.
We talked about TweetDeck and we're gonna be using
that a little bit more.
We talked about CoTweet.
We talked about YouTube.
We talked about HootSuite, Seesmic and [inaudible]--
Seesmic and Ping, HootSuite, and now let's talk
about the social media-- SocialOomph and now let's talk
about the social media messages plan.
So, we showed you some of the tools that you could use
and now let's talk about what-- what are the kinds of messages
that you would share if you wanted to do multiple posts.
And this is an example of what we put together
for our national conference of volunteering and service
and these are some of the things
that we decided we wanted to come up with.
There was a very large document.
So, we're only gonna share a few of these with you,
we did it for Twitter, Facebook and Foursquare.
Michelle's gonna walk you through a little bit in some
of the back story of why we decided
to share these particular tweets while we were at the conference.
>> Sure. This is Danielle.
I think one thing that is really striking too is that it sounds
like many of you have not
yet developed a social media messaging plan.
And so we have on some other Social Media Monday sessions
gone into great detail as to what an overall plan would be
and so what we're showing you here is basically a slice
of that.
As you develop or will develop an overall plan based
on communications goals and, you know,
what your organizational mission is, we wanna make sure
that all these stuff along the way will lead up to that.
So for example, we developed this
when we were gonna be attending the national conference
so that a lot of our ongoing activities would not be ignored
while we would still be able to be in the moment
and really be focused on sharing the activities
of where we were with our audience.
So, for example we had a regularly scheduled Social Media
Monday webshop for one of the days
when we would be at the conference.
Knowing that that would be difficult to do
as we normally do it, we were going
to do a tweet chat instead.
And so, some of these messaging that we're looking
at right now is around that.
But we also wanted folks to know that our social media Monday,
you know, regular plan wasn't-- wasn't going away.
And so these are the kinds of things that I'm sure those
of you who are managing multiple sites have come to realize
that they're, you know, you might start off with one line
of messaging and then realize
that that branch is off over time.
And so this is just an example we can page through of some
of the different ways we tried to marry our regular messaging
with on the ground messages that we were sending out.
>> Exactly.
And what I talked about a little bit earlier was the difference
between the messaging that you would have on Twitter
and the messaging that you would have on Facebook knowing
that our audiences respond differently to different things.
So, I just wanna go back a little and take a moment
and look over the messaging for Twitter
and obviously it has to be 140 characters.
We use the hashtag so that we could keep track of everyone
who was responding to us during our time there
at the conference.
But as I then fast forward to the Facebook page,
notice that only once in a while,
do we actually even bother to go ahead and use the hashtag
because the hashtags are associated with Twitter
and not with Facebook.
So, you wanna be conscious of that
when you're reposting things.
It's okay to do every once in a while
but for the most part your audience
on Facebook is not really gonna know what that means.
I have been seeing people who use them
and I think they think it's cute but--
and it is and it's fun but it doesn't tie back to any
of the analytics or the return on investment or--
or any of the things that you can use on Twitter
when you're using a hashtag.
So, that's the difference between those two messaging.
You're allowed to say a little bit more
and you can expand more on Facebook.
We added photos on the go to some of this messaging.
And again, this was done ahead of time so the document was
with us when we were on the ground
and we simply took this information and cut
and pasted it from a Word document into any
of the other tools that we talked about.
We used HootSuite.
We used TweetDeck and we also used SocialOomph.
>> Danielle, we did get a question, what's a hashtag?
>> A hashtag, [inaudible], so a hashtag is on Twitter,
if you were to put pound VISTA NCVS or pound NCVS.
It's a way for you to pull out content from all of the noise
and all of the messaging that's happening on Twitter
and follow just that specific line.
So, you could either follow at AmeriCorps.
You could follow at VISTA buzz or you could put
in pound AmeriCorps or pound VISTA--
VISTA buzz and that would allow you
to see what everyone is saying as it relates
to that particular topic or that particular handle.
It could be something as simple as if you put it
and I recommend all of you do this, put in pound poverty
when you're in Twitter.
>> And then the whole conversation,
now it's gonna be global because poverty is a global issue,
but you'll see a global conversation
of everyone who's saying anything about poverty.
So, it's a way for you to draw people into a particular topic
that has nothing to do with your handle.
Even if they're not following you,
they may be following that hashtag.
I would also suggest that you put in pound volunteer,
let's see what people are saying about volunteers
and about volunteering.
Put in pound national server
and see what people globally are saying about that.
So, it's a way for you to aggregate a conversation,
aggregate content around the conversation
and then see what other people are saying
around the conversation.
I hope that answers your question.
When we go over the TweetDeck, I'll actually put in a Hashtag
for you and that might make it a little bit clear.
Sometimes it's more difficult to say than to see.
>> And I'll just add, just as an example of what you're going
to the next slide that I know lot of times hashtags are used
if you are at an event or a conference,
it's a way to separate out the conversations that are happening
on Twitter by a particular workshop.
So, you'd have pound, the workshop title
or pound the number of the session and--
and so oftentimes you'll see now that as an event is starting
to kick off, one of the first things
that the organizer will tell you is what the hash--
the hashtag is so that you can make sure
that your messages are showing up in the filtering
down of conversation around that topic.
>> On this particular slide, we were asking people to come
to the coffee house that we had at the National Conference
on Volunteering and Service.
And so when you have a call to action and you know in advance
that you want people to attend something that you're doing,
you definitely then want to go ahead
and do your social media plan ahead of time.
Why wait until later?
If you're developing your press releases ahead of time
and your email blast ahead of time
and whatever you're gonna use in your LISTSERV ahead of time,
those things that you're sharing are also things
that you could dissect and chop up to use as part
of your social media plan as well.
So, keep them in a Word document separated
from the press release, separate it from some
of the other communication and then just start repackaging them
and you can use that as part of your messaging plan.
This is our Foursquare messaging.
We were new to Foursquare at the time.
Hey, follow us guys on Foursquare.
We were new to Foursquare at the time and we wanted to make sure
that we got people following us so were giving away some things
at the coffee house for the mayor, so you'll see that,
you know, check in on that Foursquare
at the VISTA coffee house and then you'll win a VISTA prize.
So, again these are calls for actions and we want people
to do certain things, you want them to maybe follow you
in places where they had never followed you before.
If you could think about that conversation ahead of time,
then you can schedule these tweets
and you can also do this whether you're in town or not.
So, these are things that you can think about doing
as you're leading up to events, as you're going to vacation
and as you're transitioning out of your role in communication.
So, now let's talk to our VISTA guests, one of them Michael.
Hi Michael, how are you?
>> Doing well, thanks.
>> Great, so tell us a little bit about what you do
and where you are and what your role is.
>> Great. Well, I'm with the Coalition
for Compassion and Justice.
We're a poverty relief center in Prescott, Arizona and we feed
over 200 people a day.
We do all sorts of home repair and career mentoring,
life skill mentoring, pretty much anything
that raises awareness about the issue and create a response
for that issue in the town.
And in my role, I am the VISTA outreach coordinator,
so I do everything I can to raise funds and awareness
for that organization.
>> That sounds great.
And tell me about this new added role in social media,
how did that come about and what are you doing?
>> Well, you know, in-- as outreach coordinator,
it is my job to like I said raise all funds and awareness.
So, I came on and I think we have 30 something likes
on our Facebook which is at [inaudible] CCJ and you know,
I knew that was just unacceptable.
So I, you know, have been making it a priority to find volunteers
to help update the site and try and create more likes
so that way we can keep on funneling all
of our different events to our supporters.
>> Okay, great.
Now, you have some volunteers you told me as well
that are working with you
in social media, what are they doing?
>> You know they-- thankfully one
of them is actually a student so he's been very aggressive
and phenomenal and developed--
helped me develop our messaging plan, putting all together all
of our tools and, you know, regularly updating the--
each of those sites as well.
So, right now we really couldn't do it without him.
>> Okay, and do you have a plan in place for social media
when you're gonna be away and if so, can you share it and if not,
we'll show you some things that you can do.
>> You know, I had it in the past and since learning
about this workshop,
it's definitely gotten the wheels turning.
So, we are looking to use the lessons learned today
to make sure that we're ready for the holidays.
>> Okay, so that's great.
Well, what I'm gonna do is go on over here to HootSuite
because one of the things that you told me a while back
when we were first talking about this was
that you weren't very pleased with TweetDeck.
You had used it in the past
but you weren't very pleased with it because, why?
>> Well, we had, like I said we do have
that student volunteering with us and he had found
that the rate of return wasn't as high as we had hoped
because it is we still are small in our social media presence,
so getting more likes is a top priority for us
and developing a buy-in
from those constituents is a very big priority.
And without getting the number of views that we were looking
for when you do use these third party sites, we were concerned
about the payoff that it would, you know, lead to.
So we were pretty, pretty concerned with that.
>> And I'm sure that's gonna be a concern
of other people as well.
Now, you said that you wanted actual action
that had been taken and that was important to you and is this
on your Facebook page as well as Facebook and Twitter
or where are you primarily focusing?
>> I say that my focus is now on Facebook.
We are trying to get the twitter up and running and I can,
I can see us focusing on both of those.
>> Great, so I wanna draw our attention then back to HootSuite
because I think that as a content management tool,
all the things that you could do on the other sites,
you can do here on HootSuite as well.
So, you'll see this is our AmeriCorps VISTA page
and the posts that are there.
And this is the alumni page and the posts that are there.
You could take a minute to look at those.
Also, this is our Twitter feeds,
so you could manage that from here.
And that's loading and there's the Foursquare
and there are some other accounts that you can add,
so these are the only three that we have right now on HootSuite
and you can actually time how often you're going
to get these out of this.
The thing that I think that might help you and some
of the others out there and that's HootSuite allows you
to get a report from the click throughs
and they're gonna take it from-- this is from VISTA buzz
but they'll also do the same thing with Facebook
and you can add as many as you like.
Now, the free service of HootSuite will allow you to do
up to three different sites to do a report on.
So, take all the information from your Twitter account,
your Facebook and one other and it will actually tell you
where they're coming from.
So, it will-- the clicks by region, whether it came
from Yahoo, whether they're using a third party
like TwitterGadget where it's--
whether it came directly from twitter.com.
And as you can see, we got the biggest *** for our buck
that month coming from Facebook.
And from Facebook, we got 97 referrals,
65 were direct clicks, 12 came from twitter.com and two
from the outside service of Gadget and Yahoo.
And then what it will also tell you is all those tweets
that you did or post that you did,
which ones were the most popular
because what HootSuite will do is when you put in a link,
this is the long link right here from the VISTA campus.
This is the long link from WebEx which all
of you all are in right now.
And then this is the long link from meetup.com.
What it will do is crank it
down to a link that's been [inaudible] and they'll be able
to aggregate through you and tell how many people clicked on.
So, you can see that 97 people clicked on this particular link
that ties back to the camp-- VISTA Campus.
You can do the same thing with your website,
you can do the same thing with your blog regardless
of where it is, it's gonna click back and tell you who--
not only just who clicked but how many times they clicked
and then where they're coming from.
And I think that would be something
that would be really good for you to use.
Now, I know we have a Brent on the line.
Brent, are you there?
Hello, Brent.
>> Hey, can you hear me?
>> Yeah, I can hear you.
>> Okay.
>> You use HootSuite as well I'm told, correct?
>> Yes, I do.
>> And how do you use it?
>> Well, I work for the American Indian Center of Arkansas
and we have a Facebook page and a Twitter page and I manage both
of those and I just use HootSuite 'cause it makes it
easier to like-- we're trying
to do a donation drive for the holidays.
>> Okay.
>> And so by using HootSuiteI--
I can schedule all the tweets asking for donations to--
we'll go to our PayPal account, and so I've got those scheduled
for like the next couple of months.
>> Isn't that great?
>> And then I can look at how many people click on every--
whenever the tweet comes out,
I can see how many people click on it.
And honestly, we don't get that many clicks like when compared
to you, we get like 3, you know, but I can see
where that comes from.
I got surprised when people from the UK have been clicking.
So it at least lets you know
like how effective what you've been doing is.
>> Right, right.
>> That's great.
And I think the holidays again is a great time for people
to think about what type of a message that they wanna put out
or the organizations that you all are representing
and working for, and to promote what you're doing
in national service.
So I think you're using it as a great way,
as a great way of using it.
Have you done any of the analytics
or any of the reporting?
>> Yes, yes, yes.
I have done some of the analytics
and they're all really useful like I was surprised [inaudible]
from United Kingdom have been clicking on it.
>> Right.
>> And they're getting it from all of them.
>> And so, one of the things I wanted to share with the VISTAs
on the line, you guys is that I know that many of you have--
have to do reports and that this will also, if you click
on inside, you wanna do it,
it will also take your Google Analytics and pull that in
and actually put it into a Word document
for you for your report.
So that's something to keep in mind.
And now we're going to shop [inaudible] here in my desktop.
And let's go on ahead and meet Mario.
Hi Mario, how are you?
>> Hi, I'm doing good.
How are you?
>> I'm doing great.
So tell us a little bit about what you're doing,
where you're serving and your-- and where you're located.
>> Sure. I am with the Human Rights Initiative
of North Texas in Dallas.
I am the social media coordinator for them.
So basically, they-- they do international [inaudible]
international human rights for-- for--
sorry, for refugees and immigrants.
In short, really was--
it is [inaudible] legal services for them.
They otherwise could not afford.
And I am handling their Facebook,
Twitter, blog and webpage.
>> Right, and I like the fact that you guys have that,
all of your buttons, your social media buttons right there
on the front page.
And so we're gonna talk about a couple of these, your Twitter
and your Facebook accounts and I know
that you use TweetDeck, correct?
>> Yes, I--
>> And how-- tell me how you use it.
>> I use TweetDeck.
Sure, I use TweetDeck basically to send out, you know,
kind of posts that go to my--
our Twitter and our Facebook page some time at the same time.
What I like about TweetDeck is
that it lets you choose the times which ones you want
to post towards right there and then.
You can choose your Twitter if you just want it to post
to your Twitter account, you could choose it to do
so at the top of the--
at the little toolbar at the top of the TweetDeck.
Or if you wanna post it to both places,
it gives you the option, so I like that.
>> Which is a really great idea
because sometimes maybe you only wanna schedule to one,
so you made a good point.
When it's highlighted, then you're scheduling there
and when it's dark and doubt you're not.
So, right now if I were to post something it would go
to Twitter, Foursquare and R2 [phonetic] Facebook pages.
>> Right.
>> And over here then is where you would schedule the updates
and you can add in, you can add or create a TweetDeck account.
We're just coming in the backend on this one but this allows you
to schedule your updates.
And you can actually attach media to it as well
so that you could go to your desktop if it's picked up.
You got photos to go along with it and share
that via scheduling also and you could also do the same thing
with video.
Now, have you thought about some things that you might want
to schedule while you're on holiday?
>> Yeah, we-- we're actually starting to get--
we're trying to get some buzz going
about our 5K that's coming up, it's in March but we need
to get people registering as of right now.
And we're trying to get that--
that word spread in as much as we can.
So, while-- while we're taking a couple of days obviously
for holidays and whatnot, that can't be left unattended, so--
>> You're right.
>> It's our 5K is our biggest fundraiser,
so that's absolutely the priority.
>> Will your-- will your messaging be different
for our Twitter and Facebook, do you think
or do you think you're gonna use the same messaging for both?
>> I-- I like-- I think for things like that, I like--
we like to use the same.
>> Okay.
>> So, yeah that's why I think TweetDeck is a good,
good use in that regard.
>> And Brent, are you still with us on the phone,
I know you use TweetDeck as well, how do you use it?
>> Oh, I don't use TweetDeck.
>> Oh, I'm sorry, I though you did.
>> I only use HootSuite.
>> Oh, you only use-- you're a HootSuite fan only.
>> Yeah.
>> Maybe we'll win you over.
Maybe having multiple dashboards might work for you.
Okay. So, I'm sure that we've been following along with the--
well, I've been running my mouth for the questions
and this is a good time for you guys.
I see one actually that asked, are these free services?
And so everyone that we mentioned has a free service
and many also has a paid service.
So, I would stick with the free, get to know them very well.
If your organization is large and they wanna buy
into a paid service, please check with your supervisor
about that but before you go there, really experiment
with some of the free tools and see if these will work
for some of your messaging.
And if you're in the chat, I really would like to know some
of the kind of things that you think you might wanna share
while you're away and we will certainly help you
with some of that messaging.
Does anyone have any questions?
No, okay.
[ Pause ]
>> Alright, well I can walk us through the next couple
of things, Danielle, and if anyone has questions,
feel free to interrupt.
We wanna also let everyone know and so then I see your hand,
so just one second and I will-- actually let's--
let's start there if there's a question we'll pick
up on that first.
>> The question is-- actually I got two now,
which servers can provide LinkedIn group updates?
>> You can do LinkedIn group updates on TweetDeck
and on HootSuite and on SocialOomph.
>> The next question is are there any recommended hashtags
to use for tweets that you find drives better feedback
than others, example,
fundraising promotions, et cetera.
>> I was gonna show you that's a good reminder.
I was going to show you the use of a hashtag.
[ Inaudible Remark ]
>> I, yes please.
Let me talk through it while I get us
over to our Twitter account.
>> Okay.
>> Luke wrote that acronyms tend to work
and the fewer words the better
because the words run together without spaces.
>> Okay. So guys I'm pausing 'cause I'm looking
for our Twitter account and I just wanted
to show you a little bit about how you use hashtags.
In terms of recommending, I'm going to, Michelle,
if you can tell them some, some Hashtags that we've used
in the past or some that have worked while I log
into our Twitter account.
>> Sure, I think too it depends what you're trying
to do obviously, if you're just getting started on Twitter
and you're trying to build a following
and identify other organizations or fans that, you know,
follow that same mission,
you have to think you're gonna start off more broadly
to the example that Danielle gave you of pound poverty
for instance would be something that, you know,
when you're just getting started you wanna see who's out there
and what they're talking about and how relevant it is
to the work that you're doing.
When you get a little bit more specific, I think things
that are centered on what you're doing,
so if you're running a fundraising campaign
and that is relevant to your messaging,
you would say something like, you know, whenever instead
of saying fundraising campaigns you would say pound fundraising
campaign which is still very broad but would,
would be more likely to pull in a broader range of folks.
I would say that the more specific you get,
the better ones you have of those, Danielle.
>> Absolutely.
And if you look on the screen now, you're looking
at our Twitter account and there are two ways that KS,
KS Hemple [phonetic] is using hashtags.
So, you'll see in this particular tweet to us.
So they use the at VISTA buzz handle which drew our attention
to it and we knew that they were talking about us
and they were talking about VISTA.
They used fantastic community as a hashtag,
development as a hashtag, AmeriCorps as a Hashtag,
our handle, volunteer has a hashtag, anchorage
and so on and on and on.
They made it another one with Fresno, California
and they did one with Tacoma, so on and on and on,
bringing your attention to-- there's one with service.
I think that's a great hashtag.
Let me just say though, let's click on this
and see all the things that our people are talking
about community and-- it is very broad when you start talking
about community and there are all kinds of things
that people are going to mention when you click
on something that broad.
>> You start-- you can start drilling down
and actually they can, they did two separate hashtags,
community and development.
I would be curious to see what happens if you do
for instance pound community development,
if we combine those.
And we did a search, now we're gonna see across the board who--
who out there is talking about community development
and it started to narrow down now,
the conversation is not quite as broad.
And though there may not be anything here, let's try it,
let's see what happens if we do VISTAs of really long hashtag
and I don't recommend you use that.
We're doing this just for experimental purposes.
VISTA community hashtags then narrows it even more
and no one has used that hashtag,
so no one's talking about that.
But you might wanna do VISTA, you could come
up with VISTA service and let's see if anybody has tried that.
Well, then it's not, I think that's a good one for us.
So, service, see if anybody's using that one.
No. So that's a good one to kind of start with
and start the conversation and it will narrow in your focus.
We saw that someone used the AmeriCorps hashtag.
And this is just to draw attention to what's happening
with AmeriCorps, so you'll see that as national service,
he used that hashtag as well.
Now that different, look who's over there, that's different
than if you were to just see what AmeriCorps themselves were
speaking about.
This is everyone who's using that hashtag
and mentioning AmeriCorps, MLK day, hence the network,
national service, common health corps,
AmeriCorps alums are all--
Miami corps are all using that hashtag today
and they'll continue to use it and this will allow you
to see the conversation.
Now, if we did AmeriCorps VISTA,
that will drill it down even more.
I hope that answers your question
and that makes some sense.
>> We have a number of other questions.
>> Okay.
>> I'm just gonna go through them in order that they came in.
Do any of the services include blogs?
>> Yes, they do.
When we talked about Seesmic, if it's still down here,
absolutely Seesmic does, Seesmic actually, you can bring
in your blog, text messages, SMS's which go from phone
to phone and there's probably not many places on the web
that you are that Seesmic or Ping.fm is not.
So, it's a great way, I'm really glad that they joined forces.
But if you have a blog or if you have things outside
of the traditional social media websites that we tend
to mention, seismic and Ping.fm is your tool.
>> The next question we have is, can all
or which services allow scheduled post ahead of time?
>> All of them.
>> All.
>> All of the ones that we mentioned today are there
for you to schedule ahead of time.
>> For those new to using social media,
which social media management tool is the easiest
to use and understand?
>> For me of course, I'm gonna go back to SocialOomph.
It is-- it is not again as attractive as some of the others
but it is the easiest one in my opinion to use and to continue
to save drafts of tweet and Facebook posts and blog posts.
>> And the last question we received today was,
is there any way to limit contact geographically?
>> That's a very good question.
I don't know the answer to that question.
She stomped me-- can you-- can you expand on what you mean
by to limit geographically?
>> That's Angela Stuart [phonetic].
>> Angela, what-- can you just give me a little bit
more context?
>> Vanessa, can you pull her out?
>> Have you press star 1 on your telephone keypad,
I can open your line.
[ Pause ]
>> Hello, Ms. Stuart your line is open.
Hello.
>> Angela, can you expand on your question please?
>> Yes, ma'am, I'm interested, I'm just in Greensboro, North,
North Carolina and I'm working as an asset building coalition
but I'm only interested in gathering people
in my local area in Greensboro or Guilford County.
I'm not interested in reaching across the country
but I would love to use this method of contact to pull
in other organizations and people
that will be a good part of this coalition.
>> That's an excellent question.
So there-- I have two answers for you.
One is that it's the World Wide Web, and so there is no way
to stop people from communicating
with you particularly when you are on Twitter.
But your Facebook page, certainly you can make sure
that they have to go through a screening process
to become a member of your page or to like your page.
And on Twitter, this is a great chance for you
to use these hashtags, so that although you may get a lot
of conversation, if you develop a hashtag that's specific
to your area, then you can stay
within like I wouldn't leave this page.
There were six new tweets
since we were last here about AmeriCorps.
You could develop hashtag specifically for your area
and you can stay right on this page.
You never even have to leave it and just respond to the people
that are using your hashtag.
>> Now is there a reason you didn't mention LinkedIn?
>> No, no.
We mentioned LinkedIn for some of them.
I didn't give you an example of LinkedIn.
We're [inaudible] account but you absolutely can link,
absolutely can link LinkedIn to any of these accounts.
[ Inaudible Remark ]
>> Is it necessary to have a lot of them?
>> I think the question, the first question that you need
to ask yourself is why you're-- why you're out there.
Necessary depends on what the motivating factor is
of why you're in social media in the first place
and then once you can figure out for you
if it is a local constituent,
then you probably don't need more than three or four places
and I wouldn't launch them all at the same time.
It looks-- it's kind of overwhelming for that
but I will send if you will provide it your email link,
I will provide you with the Social Media Monday archive
webshop that I think are gonna help you through that process.
>> Thank you.
>> Oh, you're more than welcome.
Okay. So, I'm going to go ahead and give right back
to [inaudible] and Michelle is gonna talk a little bit
about the campus [inaudible].
[ Pause ]
>> And so we provided the useful links for you there.
We've also provided our links for our social media site
and we encourage you to go ahead and visit the VISTA Campus,
the Social Media Monday course page
and that's what I was just telling a young lady about.
There's gonna be lots of resources there for you
for social media, Twitter, Facebook, our alumni page,
YouTube, Flicker, Foursquare, [inaudible] and Meetup.
So please go ahead and do that.
And when you go to the campus,
remember that we're gonna keep the conversation going.
So if you can think of any other questions, they'll be there.
>> Great. And thank you again for joining us.
I apologize.
I think my line cut out for a while,
so I hope that you were able to follow some
of the last few slides there, and if not, we'll be sure
that they're available in the recording.
But again, thank you so much for joining us
for Social Media Monday.
We really enjoyed having you with us and as always,
we will be back with you in the New Year
for Social Media Monday, the first Monday in February
where we'll be taking a look at some Google tools and really how
to build capacity within your organization through the use
of technology and we'll have some very special guests
for that session.
>> So, again, continue to ask questions in the chat
and we'll also direct you
to where we can continue this conversation on the VISTA Campus
but thank you very much for your participation
and for your feedback.
>> Thanks everyone.
I'm looking forward to seeing your posts
over at the holiday break.
>> Thank you.
>> Thank you.
>> Thank you.
>> Thanks everyone.
Thank you to our guests as well.
>> Thank you.
>> This does conclude today's conference call.
You may now disconnect.