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This is the new CinemaWide HDTV from Vizio.
It's sleek and stylish with a silver bezel but the real news is its shape.
Instead of the traditional 16x9 screen, it has a 21x9 aspect ratio
So what does that mean?
For people who watch a lot of movies, the good thing about this set is that it gets rid of the black bars
above and below the image that appear when you're watching wide screen movies or those that are wider than 16x9.
But there's a consequence and that's that you get black bars on the side of the image when you watch regular HD 16x9 content
Like what you get from cable or satellite.
That means that even though it has this big 58-inch screen, when you're watching HD programming you'll only get a 46-inch screen for 16x9 shows.
And testers found some inconsistencies with the aspect ratio.
Yeah, the TV did have some problems with older wide-screen movies that were released on Blu-ray.
The auto aspect-ratio feature didn't always work properly. And we weren't able to manually using the TVs controls get rid of those black bars.
But despite these drawbacks, the Vizio CinemaWide has a lot to offer.
Based on our initial test of the TV, it looks like a high-performing set with sharp detail and vibrant colors.
It also seems to do well with 3D with minimal ghosting when we wore the passive 3D glasses that come with the set.
So admittedly this TV isn't for everyone. But for movie fans who really enjoy watching widescreen movies it's an interesting and exciting development.
And the extra dimensions of this TV really gives them the opportunity of seeing movies as it was meant to be seen in a theater.
The Vizio CinemaWide is more expensive than comparable regular HD sets but if you mainly watch movies and you don't mind a slightly smaller screen for 16x9 programming it might just be the set for you.
I'm Ann Burr Tenthoff for Consumer Reports.