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What excites me about Phonak is there is a commitment to innovate at a pace
that is quicker than anybody else in the industry,
and innovation for me is not just about bringing a product
but it's bringing a product and a reason to believe. So you can not be an
innovation leader if you do not support that with the evidence-based messaging.
I call it the Clinical Science.
We have that pool of evidence-base that supports not only the technology,
but the message to the consumer
and why we should believe in this technology falling going forward, what are
the true
proven benefits.
Coming from the eye care business, we were a market leader and
had a pace that was
quicker than anybody else in the market. Having joined Phonak,
I realize how much quicker innovation occurs in the hearing industry. You have
the opportunity to continually improve the quality of life for the end consumer.
Today, we have that supporting evidence
that proves out
the benefits that we have in these exciting new products.
I fully expect you to hear back
from each and every one of your patients
as they talk about all of the new features and benefits that this technology has
brought them.