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A new iPad application that presents the news links in a users' Twitter and Facebook media
streams in the style of a magazine launched on Wednesday. Called Flipboard, the app is
free and attempts to help people make sense of the huge amount of news content now shared
through social networks.
On the home screen users can also choose to add different channels ranging from fashion
to technology. Once a channel is chosen you can look at the content like a magazine, click
on an article to read more and launch the full article on the web.
Early adopters were met with some glitches including the inability to add their own Twitter
and Facebook accounts to the app. Flipboard said it was working to fix the problems.
Flipboard comes from a Palo Alto-based start-up of the same name that was formed by Mike McCue,
former CEO of Tellme, and Evan Doll, and a former senior iPhone engineer at Apple. Backers
of the company include Twitter co-founder Jack Dorsey, Facebook co-founder Dustin Moskovitz
and a number of venture investors, who have together backed the company with US$10.5 million.
With reporting by Martyn Williams, I'm Nick Babrer, IDG News Service.