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IdeasPharm is a strategic and marketing consultantcy to both the pharmaceutical and medical industries.
What we do is develop and deliver innovative programs which are designed to enhance the
quality use of medicine and patient outcomes we also organise professional medical education
symposium, including a full event management service, where required and patient support
programs amongst other projects. Generally, the administration of these programs
require multiple parties services to deliver a collaborative patient support program. This
can be very costly and most importantly not integrated or tailored to the individual patients
needs. In order to these issues IdeasPharm developed
a Gold Standard integrated patient support delivery solution for our clients. This has
replaced the traditional one size fits all type of program. With benefits such as streamlining
the offerings available to patients. What we were looking for was a way to integrate
the provision of the multiple offerings available across patient support programs.
Microsoft Dynamics CRM 2011 was built to tailor patient support services to the individual
needs of each patient. So from simple demographics, prefered communication method and frequency
right through to complex medical data and the scheduling of in home visits Dynamics
CRM 2011 harnesses all of the current support options available across several involved
parties including a call centre with the required visibility for each.
The key benefits of MS SQL include the generation of valuable data via custom reports in real
time for the benefit of both pharmaceutical clients and their patients. For example, by
understanding the value of individual support items the clients can really tailor and add
value to patient care. They Dynamics CRM 2011 Web Portal allows patients
the ability to register for the program and select support items themselves if they do
not wish to go through the call centre. The information that is entered via the Web Portal
by patients automatically and instantaneously appears in the CRM system and in subsequent
reports. We've seen real increase in patient engagement
across the support programs, as more patients enroll the value of the data generated for
the pharmaceutical clients increases exponentially and the fact that this can be generated in
real time is of great benefit. This data was not easily attainable under the previous model.
In combination Microsoft CRM 2011 and Outlook provide a 360° client view that records a
patients medical condition, the provision of materials that are designed to improve
a patients knowledge and treatment of their illness, as well as facilitating the delivery
of home based treatment whilst supporting the medical specialist managing the patients
care. The 360° circle of care takes into consideration the viewpoint from each of these
perspectives, building a CRM record of the patients treatment and care program.
Health care professionals have commented very positively on the support program and they
are actively encouraging the patients to enroll themselves. Which not only reflects on the
client company but the associated brand as a whole. We are really looking forward to
further enhancing our integrated patient support programs and the services offered and delivered
through Dynamics CRM 2011 and we are also looking forward to expanding the use of Microsoft
Dynamics Solutions into other related areas within the healthcare sector.