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Hello welcome to AppBeat. I am here with Adam Levene, the chief strategy officer from Grapple.
Adam, in your opinion is an app a mobile strategy?
No, no it's not, brands need to look wider for their mobile strategy
and it's really about to understand who their customers are, and the demographics of these customers
and to really understand the context in which the mobile fits within their customers' life style
should they be across by sms, should they be across mobile web, should they be across apps and really make an informed view
an informed decision when it comes to all parts of mobile
Have you worked with brands such as McDonalds or Comet,
Do you find they favour the slick controlled environment of Apple's iPhones and iPad?
So, for many years these brands have really favored the Apple operating systems, IPhone, IPad,
and actually it is only now that they've started to realize what Android and Blackberry can do for them
If we look really brand specific, someone like McDonald's actually have a very young demographic,
Blackberry is perfect for them, and offers huge benefits above IOS.
Do you think, IOS strategy will change to reflect the new direction from a new CEO?
They have announced blackberry 10, which is a really exciting platform
I think what a new CEO bring is the urgency in the need to bring it to market much quicker
get the developer building for, but actually get it into customers' hands.
Adam, what operating system is the one to watch?
Definitely Windows
Really exciting, really user-friendly, and actually a real growth into the market shares
and Nokia has adopted it as a platform of choice for its smart phones
So, an app isn't a mobile strategy.
You need to look at your customers, decide whether sms, or mobile web
or apps, or even all the three are all the way to go.
Don't forget you can find us online. Next week we'll look at the smart phones and what you should expect over the next
twelve months