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Hello, I am Jennifer Dunphy, Welcome to this week’s internet marketing minute.
If you are like many hoteliers, you are constantly on the lookout for the next silver bullet
marketing strategy that will not only fill your rooms year round, but will have all of
your property’s amenities booked to capacity as well. With the way consumers research and
book their travel accommodations constantly changing, it can be a daunting task for hoteliers
to find the proper channels to reach their targeted audience, let alone engage them.
While there may not be a silver bullet solution that will keep you booked throughout the seasons,
there are strategies that can be implemented that will generate more bookings and increase
your profits. SEO can make or break the hotel and travel industry. Although this is a bold
statement, when put into the proper context, it hits the nail on the head.
According to a recent study published by eMarketer, US online spending will reach $46.5 billion
in 2013. What does this mean for you? It means that there is more opportunity now than ever
to capitalize on creating a comprehensive online strategy that will not only drive new
guests to your website, but to your hotel as well.
Thanks for joining me this week. Stay tuned next week to learn how SEO can grow your hotels
bookings.