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One of my key objectives this year is
to get our culture and environment services
online in better shape,
so we make it easier, quicker, better.
We can actually convert more people over to the online channel
which we know is our cheapest channel.
London Borough of Camden
We got planning, parking, leisure.
The biggest hitting parts of our site.
So its critical that we incorporate the transactional
functionality right from the get go really
so we know that almost 70% of people come straight
to our subpages and they hit planning, parking, leisure.
So we need to apply the same kind of ideas that we're
talking about for the homepage redesign to our subpages.
But really its all about getting the functionality right.
London Borough of Camden
They are going to be able to find and
complete a service online much much faster.