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Boat owners want to enjoy their vessels all year round.
Having a model of your beautiful boat on the mantelpiece is a great way of doing this.
Promero Boats started its business in 2009.
It all began with a family trip to Vietnam.
We came across really competent model boat builders down there.
And I soon realized that this was a country where we could start a model boat manufacturing business.
The models are crafted in a very traditional way.
We begin with the original blueprints, develop a body plan, and then start to build with small wooden strips.
Some details may be so complex that we choose to create a CAD drawing.
This enables us to print these fine details in 3D.
We then send these prints to Vietnam where they are either built into the model or used as a template.
We have several different target groups.
One target group is boat owners, where five or ten people usually come together and order the same model.
Another target group is boat associations.
When boat manufacturers place an order with us,
it's normally because they wish to showcase their latest models at trade shows.
Another option is to use them as give-aways.
But a lot of people purchase our models just because they want a nice interior detail.
All boats have unique characteristics that we want to emphasize in the models.
It could be a narrow stern or some sharp lines that should fit nicely with the curvature.
We have to highlight these things.
This is a long process where we work closely with both clients and craftsmen
In order to achieve that high level of detail we strive for.
Our first client - Blidösundsbolaget - with its CEO Göran Ahlqvist, really inspired us.
He said:
"If you can manufacture a model of our ship that is so authentic, and of such high quality that we can approve it,
and keep the retail price below 10 000 SEK
Then you will surely succeed."