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I'm Jeroen Tas.
I'm the Philips CEO for Healthcare Informatics Solutions and Services and the previous Group CIO for the company.
We're transforming the company because our markets are changing very rapidly.
We're seeing in lighting
let's say 120-year-old technology is suddenly becoming digital.
So if we look at consumer lifestyle, we can see that people want products that are more relevant to their wellbeing and lifestyle.
If we look at healthcare we see a big change towards digital health.
So we need to be adapting to the real needs of the markets and then organize behind that.
So it's no longer just a product that we put in the market. It's really creating solutions that fit with the market
and then leverage our global skill, our global brand and global capability to optimize it.
And we see a big change in the way people connect to us
and that's entirely enabled through the digital changes we see around us,
people carrying mobiles that are extremely powerful computers,
people active online in social networks,
and other things like very low-cost sensors that suddenly become
part of wearable devices that can help people control their vital signs and their health.
At the same time we have tremendous improvement in the way we can look at data, combine data and give people insight
and actually motivate people to help manage their health much better.
So we suddenly see these huge opportunities from the technology coming to us, but at the same time if we see demand changing
and then we need to adjust our organization to deal with that.
And IT plays a critical role, not just in helping create these digital propositions,
better connection with customers, you know, talking to customers at scale every day
but also making sure your supply chain is supporting that.
Also making sure that feedback you get from your customers
is every day fed back in to the people developing and changing and optimizing our products.
So you see that the whole value chain needs to adjust to these demands of customers
and the underlying IT systems therefore need to move to an always-on, connected, real-time platform
that allows the business to optimize.
And I think that's a tremendous opportunity for every CIO to really start doing stuff that has impact on the customers, on people,
rather than just being the back office of the company.
It becomes truly human-centric.
It becomes how can we help people live better lives?
And how can we help people be much more happy in the way they work?
Because after all, we're all people and I think if you create great propositions that fullfil needs, you win.