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At iQ we answer pharma and health care marking challenges by asking what if.
When consuming data from marking materials it can be difficult to
remember URLs. Time-consuming to locate content online or scan a
QR code.
So we asked,
What if the marking materials data could be transmitted to mobile devices quickly
and easily?
Introducing NFC Marketing, a faster way to transmit marketing data to a
mobile device. NFC or near field communication,
utilizes a tag that contains data
and an antenna
to receive a tag's data.
A tag can link to a URL, call a phone number,
open an application and more. Antennas that read these tags are starting to
be manufacturing in more and more mobile devices. In this experiment we'll show
you how NFC could be incorporated in marking materials to improve comprehension and
reduced time.
During a detail, physicians have to remember a URL or keep a brochure
with until they're ready to visit the site.
With NFC, positions could top a rep's material to bookmark or visit the
URL.
In the exam room, physicians use visual aids to verbally describe the patient's
diagnosis.
With NFC the physician, or even the patient, could tap the visual aids to
watch a video for an enhanced visual description.
In the office, staff must locate a rep's contact informations when they've run
out of samples.
With NFC,
staff could tap the sample container
to contact their rep immediately.
At home, patients have to figure out which prescription to take and when.
With NFC, a patient could tap a pill bottle to open an app that confirms it
has not yet been taken,
it is the correct bottle for that day, and it is the appropriate time to take it.
NFC marketing a faster way to transmit market data and an efficient use of
mobile devices to deliver better brand experiences.