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They can win in the race against larger companies.
Large corporations tend to loose sight of what is really important.
These guys are able to spot seemingly inconsequential details.
Business foresight? A businessman would give anything to know
what the market is going to be like in a dozen years.
And it doesn't actually require a psychic.
All you need is a scientific approach and a couple of talented economists
Business foresight is the analysis of the future
A view of the world from the perspective of a chess player.
Chess masters think 10, 12 moves ahead.
You need to foresee what moves your opponent might make
analyze which counterstrategy is best, consider what might induce the most profitable scenario
The case is similar with business foresight.
Futurology as a science did not live up to expectations; a recently popularized discipline is 'futures studies'.
Hungarian universities already offer graduate courses in this field. In Poland it is still virtually unknown.
We want to promote the discipline and so we've co-founded the Polish Society for Futures Studies
we cooperate with the Millennium Project, a Washington-based think-tank which works on futures studies projects.
We carry out market analyses for our clients: what the demand for their goods is going to be in the future
what might pose a threat to that demand, e.g. the arrival of new technologies.
We inform our clients what they should do to be ready
and stand in the first rank in the next twenty years or so
rather than completely disappear from the market.
We conducted an analysis to determine the future of e-book readers, like the popular Kindle.
Our analyses suggest that the future of the market lies with more versatile devices.
Our business activities are rooted in our scientific research.
Their dissertation fully completed the formal requirements of the university department but was also fully applicational.
It proposed solutions to real issues.
We analyzed the effectiveness of highway-building in Poland.
It would seem obvious they need to be built, it is what everyone would wish, and yet we encounter a limit to viability.
We've calculated this quite successfully in cooperation with FOR, Leszek Balcerowicz's foundation.
If studies provide you with knowledge and you have the right personality
it is the perfect match which will successfully stand its ground.
We decided we would much rather start something of our own than work at a corporation or bank.
This allows us to develop our own, new methodology.
I often speak to graduates who work at banks and they complain that their extensive knowledge is useless as all they do is use a couple of functions in Excel.
These guys do not have such frustrations.
Whatever they learn, they can use to win in the race against large corporations which are actually marketing-driven, concerned mostly with obtaining clients.
I am preparing various international business projects based in Poland
and it is my pleasure to work on them with this group of young entrepreneurs.
They have a rarely seen 'fresh approach', they are very innovative.
We take pride in having completed calculations where others said it would be impossible.
We are able to add the analytic factor to established international methodology.
On numerous occasions, aside from economists we had to employ e.g. physicists
in order to successfully develop a new, previously unknown analytic method.
We would have thought "someone must have already come up with it" and yet nobody had
Here, at our small company in Poland we are able to develop something like that, to the joy of our clients.
Their biggest advantage is that, aside from their excellent education, they also have proper business intuitions.
Any idea is only as good as it is eventually profitable. You cannot keep developing ideas no one is going to buy.
Our professional as well as hobby activities have new technologies, science fiction at their core.
A tribute to our non-professional interest is a 4CF plaque on the first Polish scientific satellite
proudly named after Stanisław Lem. It will soon be launched into space.