Tidal has been seeing a massive growth in subscribers with their exclusive content strategy in recent months. Back in February, Kanye West shared The Life of Pablo on Jay Z’s music streaming service, and the response was overwhelmingly good. Tidal revealed their subscriber base doubled from 1 million to 2.5 million. What’s more, Tidal claims that Pablo was streamed over 250 million times in its first 10 days of release. Subscribe to our New Complex Channel: ****** Subscribe to Complex for More: ****** Check out more of Complex here: ****** ****** ****** ****** ****** COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.