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Good morning everybody! I'm Keith. I'm a street fashion and fine art photographer.
I'm testing the Phase One Achromatic back,
so I'm really excited and looking forward to it.
We're working with the Beehive brand.
I'm Andrea. I'm the creative director of the Beehive brand.
The Beehive brand was established in 1785. It was a trademark of J.P. Coats family
and it still is. Essentially, we have brought back the brand and made it into a clothing
brand for today. Today's shoot is around the theme of The Dawn Army.
This is why we're up at 5'o'clock this morning
to get the sun rising over the rolling mills and fields behind Darlington's Whessoe Road
where all the factory workers used to cycle to work early in the morning.
That's why we are going this morning with some vintage bikes.
All the models are getting ready behind me.
Essentially, we're capturing that story of the workers going to work.
Nice location. Personally, I think we are a bit late.
The sun is very bright... Challenging!
That was brilliant guys but keep your eyes open if you can.
Just keep going, just keep talking.
We have got color shots now on my back.
Now we are going to swap to the Achromatic back to get some really nice black and white.
If I was shooting film it would be exactly the same so I'm really impressed.
The light is falling, exposure everything. Just the same as I would shoot film.
This is quite good.
Being a black and white photographer, I'm really used to when we shoot in digital
to see it in color and then turn it into black and white, and then getting the right contrast
and the right levels. To be fair this is perfect just the way it is.
That is awesome. Brilliant!
I want one.