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Erik: As an art director, how do you help brands tell their story? Lulu: Well, it's really important to stay consistent, and on brand. Which basically means that you're always...
Erik: How are your family relationships changing as you get older? Lulu: I accept them more and I realize all of the little things that they've done as parents growing up, they might not have...
Erik: How have you learned to adapt when things haven't worked out as planned? Lulu: Well, I think a lot of it has to do with expectations, you know, you adapt to maybe giving yourself a...
Erik: What does it mean to be an art director working in retail e-commerce? Lulu: So, for the projects that I've worked on, we try and keep things simple so that it's easy to view and...
Hello! We are at the shooting set of the first Butterfly collection in Bulgaria. It is conducted, thanks to the fashion brand GENE which has created special new collection exclusively for Fashion Days...