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Erik: As an art director, how do you help brands tell their story? Lulu: Well, it's really important to stay consistent, and on brand. Which basically means that you're always...
Erik: What does it mean to be an art director working in retail e-commerce? Lulu: So, for the projects that I've worked on, we try and keep things simple so that it's easy to view and...
Erik: What advice do you have for someone trying to develop a better sense of style? Lulu: I think to be yourself. Developing your own sense of style is a lifeÕs work I guess sometimes, you know,...
Erik: In your experience how does working freelance differ from working in house? Lulu: Freelance is different because well technically I don’t go into the office every single day and I have a much...
Erik: How does working in retail e-commerce compare and contrast with the work that you've done in editorial? Lulu: Well, the teams are the same—can be actually almost the same, you know, the...