B2b content marketing strategy

One of the biggest changes happening in B to B marketing which is probably happening across all of marketing is the fact that users have more control than they have in past. As marketers, we love...

Understanding who your ideal customer is, where he or she is, and what he or she is motivated by is key to a successful marketing strategy. If you don't understand who you're selling...

I think the changing face of B to B marketing includes a shift, obviously, towards more of the digital stuff. I think there’s a big change in the marketing mix in the tools that we have. I think it’s...

August was a big month for content marketing, with not one but two industry reports pointing to mainstream adoption. Here's Brafton's August recap of content marketing updates and what...

Do you lead or do you demand? I read a great article from the Content Marketing Institute asking whether we should focus on lead generation or demand generation? I'm going to show you how to...

I think the face is changing in two ways. First is I think there’s a more of a recognition that attention needs to be paid to strategic marketing. In the context of in today’s economy, growth is so...

Kate: Welcome to Distilled Live. We are in Seattle. My name is Kate Morris, and this is . . . Kristina: Kristina Kledzik. Kate: We are here to talk about RCS, or real company . . . Kristina: Stuff....

Dave: Howdy SEOmoz fans. I'm Rand. No, just kidding. I'm Dave. I'm from Distilled. This is Tom. He's also from Distilled. Tom: Hey. We're going to be talking...

Traditional solution selling... where the B2B sales person forms the relationship early, and provides the guidance and information needed to move prospects forward... is under a lot of fire....

This is the InfoQuest box for business to business customer satisfaction surveys, containing a deck of up to 60 questions and statements chosen by you. Using this method the average worldwide response...