Tim cook

I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.

To whom much is given, much is expected. I do believe this. It's embedded in me.

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is...

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

I don't really think anything Microsoft does puts pressure on Apple.

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.

You know, this iPhone, as a matter of fact, the engine in here is made in America. And not only are the engines in here made in America, but engines are made in America and are exported. The glass on...

I don't think Apple has to own a content business.

The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.

I am who I am, and I'm focused on that, and being a great CEO of Apple.