Is the computer business as ruthless as it appears to be? No, not at this point. To me, the situation is like a river. When the river is moving swiftly there isn’t a lot of moss and algae in it, but...
Jim Goldman: This was a big day for Apple. A completely refreshed, redesigned line of iPod. A new partnership with Starbucks getting a lot of buzz and a big price cut for iPhone. The new iPod Nano...
You knew it would be bleak when you went back to Apple. Just how bad was it? Much worse than I could imagine. The people had been told they were losers for so long they were on the verge of giving up....
Was there a point at which Apple stopped being fun? Well, Apple was about as pure of a Silicon Valley company as you could imagine. We started in a garage. Woz (co-founder Stephen Wozniak) and I both...
Where do great products come from? I think really great products come from melding two points of view—the technology point of view and the customer point of view. You need both. You can't just ask...
Steve, I'd like to begin with some biographical information. Tell us about yourself. I was born in San Francisco, California, USA, planet Earth, February 24, 1955. I can go into a lot of details about...
The Macintosh computer set the tone for 10 years. Do you think the Web may be setting the tone today? The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with...
Do you see any parallel between the music revolution today and the PC revolution in 1984? Obviously, the biggest difference is that this time we're on Windows. Other than that, I'm not so sure. It's...
During the iPod's development process did you get a sense of how big it would become? The way you can tell that you're onto something interesting is if everybody who knows about the project wants one...
Now that you've introduced the new, bold-looking iMac, are you going to do some radically different products? There's a lot of talk about such things -- about handhelds, set-top boxes. A lot of...