I honestly believe that advertising is the most fun you can have with your clothes on.
A lot of its readers are of an age where they forget to cancel.
It goes back to all of us wanting to be in Hollywood. We're all dying to win an Oscar.
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.