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DAN SIMON HAS THE STORY.
>> Reporter: THIS IS A COIN.
IT'S AN IDEA THAT MAKES SENSE.
AN ELECTRONIC CREDIT CARD, VISA,
AMERICAN EXPRESS AND ALL THE
REST CAN BE STORED AND GIFT
CARDS AND REWARD CARDS AND WORKS
AT THE ATM.
THE DEVICE WON'T BE AVAILABLE
UNTIL NEXT SUMMER.
PRESALES SHATTERED INITIAL
EXPECTATIONS JUST MINUTES AFTER
THIS COMPANY VIDEO WENT VIRAL.
>> THIS IS A BUSINESS LAUNCH, SO
I'M GOING TO EXPENSE IT ON THE
BUSINESS CARD.
>> Reporter: WE WENT TO THE
COMPANY'S SMALL SAN FRANCISCO
OFFICE.
IN TERMS OF THICKNESS, IT'S THE
SAME AS A CREDIT CARD.
>> TO MEET THE GUY THAT CAME UP
WITH THE PRODUCT CALLED COIN.
>> WE FEEL LIKE WE MIGHT HAVE
BUILT SOMETHING PEOPLE LOVE, AND
THAT EXCITED US AND GAVE US
PURPOSE.
>> Reporter: HE SAYS COIN
EVOLVED OUT OF A PREVIOUS
STARTUP THAT FAILED.
IT WAS A PAYMENT SOLUTION THAT
INVOLVED NO CARDS, JUST SMART
PHONES, BUT THE FACT IS HE SAYS
PEOPLE LIKE CARDS, AND THERE IS
NO LEARNING CURVE.
THE PRICE WILL BE $100, BUT FOR
THOSE WHO ORDERED EARLY, IT WILL
BE HALF.
>> WHAT DO YOU THINK IS THE VERY
BEST THING ABOUT THIS PRODUCT?
>> I THINK THE VERY BEST THING
ABOUT THIS PRODUCT, IS IT
IMPROVES WHAT YOU ALREADY USE.
>> Reporter: THIS THING ALONG
WITH THE COMPANY APP IS USED TO
GET THE CARD'S ON COIN AND A
TOGGLE SWITCH ALLOWS YOU TO
SELECT THE CARD YOU WANT.
>> THAT'S VISA, THAT'S DISCOVER,
THAT'S MASTER.
>> FIVE IS THE RAIL WERE THE
COMPANY SAYS IT HAS BUILT IN
PROTECTED FEATURES, IT'S PAIRED
WITH YOUR PHONE.
IF THE TWO GET SEPARATED, YOU'LL
RECEIVE AN ALERT.
>> SEE THAT?
THE COIN USES A LOW POWER BLUE
TOOTH SIGNALS THAT KNOW WHEN
YOUR PHONE IS NEAR.
>> Reporter: THERE IS A WORK
AROUND IF YOUR PHONE BATTERY
DIES OR YOU LOSE IT.
IT'S NOT CLEAR HOW THE CREDIT
CARD COMPANIES THEMSELVES WILL
FEEL ABOUT IT, AND WHETHER THEY
WILL EMBRACE COIN.