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The information, a lot of it of course, comes from the pet food industry itself. You have
to realize that in nature there is no such thing as dog food or cat food, or even birdseed.
It's all either food or not. This is where a lot of the confusion comes from. Where do
pet foods originate, what's really in them? And of course that information is coming not
only from the marketing departments of these major corporations; but also from the veterinary
field, animal behaviorists, and a lot of ancillary sources that quite frankly, don't even get
educated in these things.