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The weekly event : the winner of the Dubaï Lynx Festival.
...is an ad campaign for an Egyptian TV channel which since 2006, has been airing absurd commercials.
Here's the best of the best in Middle East commercials
according to a jury of the greatest assembled in Dubai in March 2010 :
A campaign for Melody Aflam, an Egyptian TV channel broadcasted throughout the Middle East since 2006
which only shows Arabic movies.
But or its commercials, Melody found its inspiration in American movies ,
or is it the opposite...
Hello to the great master of Egyptian cinema !
What do you want ?
We've got an amazing script !
The fight of a man on a boxing ring.
The title : Rocky !
It's a name for a dog!
Rocky, Braveheart, Dancing with the Wolves, Titanic or Seven,
all of those scripts were actually proposed first in Egypt before coming to Hollywood,
at least according to the 5 movies in this campaign.
That doesn't mean that all those blockbusters were copies, they were just rejected by the Arab movie industry!
It's the 15th round
So what ?
Well, it's over.
But where's the Knock-Out?
There isn't one...
How can the hero win ?
He doesn't win.
What ? The hero loses ?
You want to flog me a movie about a dog which loses a fight without a knock-out?
The Arab cinema industry has its own reasoning...
The year that we turned down "Rocky", we did "Viva Zalata".
Broadcasted in 3 cinemas, it grossed 80 000 euros!
Melody Entertainment, the channel's parent company, communicates only by mixing grotesque and burlesque with local flavors.
A recipe that has brought them a lot of advertising awards,
as with these movies, winners of 3 prizes, and also with the previous ones.
They won 3 of the 4 last Grand Prix of Dubaï Lynx, so all their ad campaigns have been huge successes.
I'd rather you shoot this!
-OK we're leaving ! - You, yes, but not Madam Rasha.
The year that we turned down "Titanic", we did "La chair est faible".
20 000 VHS sold.
..but the movies broadcasted on Melody Aflam certainly haven't had the same success.
Arab cinema, father of all movies!