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Before Widen, a lot of our images were stored on our local server.
And we had a hard time distributing those to other folks.
We would FTP them up to our website or use products
like DropBox or other things like that
to try to get images and other assets to folks.
When we signed on with our new agency
and received a lot of our previous images from our previous agency,
we realized that there as a need to keep some of those images
better organized as well as have a method to
distribute them to our agency up in New York
and some of our other partners that are elsewhere around the city.
We had done some similar projects in the past.
We were working with Adobe bridge to try to apply metatag data.
As a programmer and web designer,
I have a lot of familiarity with using assets
and how to go about tagging those,
so I was probably a little more advanced than a lot of folks
coming into the system and had a better feel for what to look for.
After an exploration of about three or four different systems,
we really felt that Widen was the best choice
because it gave us the advanced search capabilities that we were looking for.
We liked the ability for DAM to convert images on the fly,
not using extra storage, to store things that you never provide to folks
— like some of it’s competitors.
The way that it worked with roles and the filtering capabilities
we thought were a little better than some of the other products we were looking at.