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well, are you looking for love and failing to find it
in the past retailers have sold love potions that claim to attract the opposite sex
even though none of it has been proven to work so we were curious about the new batch of
potions with the secret ingredient 'pheromones' that are in some of the new christmas fragrances
but do they work?
Bill Ritter did a little experiment to see if they're too good to be true
I think our product is the only product that has any proof behind its claims
biologist Winnifred Cutler is perhaps the nation's leading pheromone champion
she claims her pheromones work for seventy five percent of the people who use them
the price for one-sixth of an ounce of her pheromones, sold through a company she calls the Athena Institute
is one hundred dollars. Our pheromones are *** attractants. they do make the wearers
more sexually attractive
that's very clear
oh yeah I know what you're thinking well what attractive twenty-somethings
even need pheromones after all its those of us who are no longer in our twenties who could
probably use a little help
women in their forties are not
excreting the same level of pheromones they might have been
when they were in their twenties or their thirties
and for those women adding the pheromone to their perfume could be just the kick
that restores some of what they've they thought they had lost
so to see if pheromones work on middle aged women
we enlisted the help of Kathleen and Lisa Ann
both over forty
both still single. Lisa Ann is a newspaper reporter and she was excited to find out if this would
work. I do get attention
and um, I do have some dates
but I do not have a committed relationship which I would like to have
Kathleen calls herself new york's lady barber and she says she's never had any trouble
meeting men, But
I'm one of eight kids, and I when I go home to my family for christmas, everyone's married with kids except me
I just would love to have
a boyfriend for christmas this year. This now see, I'm gonna cry, this is so pathetic...
so Kathleen and Lisa Ann agreed to wear the pheromone everyday and keep a video diary.
Hi this is Kathleen Giordano reporting for pheromone duty
I'm getting lots more attention on the street so I have to assume the pheromones are working.
I'm wondering if I'm
seeing any
changes
only subtle so far I don't have men falling over me yet
Crossing second avenue this evening
Three guys --three friends walking abreast crossing the avenue said
oh my god
you are so beautiful!
I'm still not noticing a whole lot of action
(laughter)ok good..
Lisa Ann was trying she learned tango, maybe the sexiest dance ever invented
but she stayed mostly on the sidelines
one month into the experiment Kathleen and Lisa Ann got together to compare notes
Kathleen was dating three to four times a week
more than ever
he said what are you doing Saturday I said I have no plans-- he said you do now...oh yeah!
So the work part of my life is good.
the dating part of my life can use some improvement
we'll check back with Lisa Ann and Kathleen after another month has passed
Coca-Cola doesn't say what's in its formula
Athena does not either
we checked back
with our 40-something women
Kathleen still didn't have a christmas date but she remained convinced that
the pheromones were working
I think the pheromones are like that added little secret
a woman keeps in her arsenal And that's where Lisa Ann
something of a surprise she's become a pheromone convert
it took a really long time and I was really beginning to suspect it was hooey
but something started to happen there was a transition.
on a cold December night, Lisa Ann and her date
were keeping eachother warm
and guess what
she's already decided what to buy herself for Christmas
a new supply of pheromones