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So CSC has over 14000 web pages right now, we have 10s of 1000s of pdfs, we have hundreds
of people around the globe in our 70 locations that are actively working on maintaining and
contributing to the site. If you don't have a tool like ActiveStandards,
and you have a site of any size, then just monitoring things like broken links is incredibly
challenging. You cannot do that sort of thing by hand. You need a tool that's constantly
monitoring your systems. If you have hundreds of people keeping track of things like -- are
the header links done properly? Are you doing the right things in terms of SEO? And these
fields -- things like SEO -- change rapidly. Social is changing rapidly --so what might
have worked six months or a year ago isn't going to be perfect right now. So you need
a tool that can have those centralized scans on, you can build those rules in one place
and then make sure that you're always keeping up-to-date.
I'd say the roll-out of ActiveStandards was very simple and straightforward. We used
the xml sitemap protocol -- so that part was fairly simple and straightforward.
In terms of adoption we saw similar patterns to what we've seen with some of the other
tools. Some of our zone managers were very engaged -- that's their full time job,
and they relish new tools like that that enable them to succeed. And some of them quite frankly
weren't as engaged and didn't adopt it as quickly.
So one of the things we've done -- we've definitely made use of the scorecard functionality
with the red, yellow and green, in terms of SEO and accessibility and usability. We report
on those and we send those up to senior management. And that definitely helps to spur competition
between the groups, and we've found that it's quite effective.
I love the new benchmarks feature so I can see how we're doing against our competitors,
or the other users of your service. And for my role, it's at a higher level, how are
we doing in terms of these overall objectives. The folks that are more involved... So we
have a content strategist, and those folks really drill down into the nitty-gritty of
individual broken links and that sort of thing.