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Bewakoofiyaan is an upcoming 2014 Indian romantic comedy film directed by Nupur Asthana,
written by Habib Faisal and produced by Aditya Chopra under the banner of Yash Raj Films.
The film features Ayushmann Khurrana, Sonam Kapoor in lead roles.
The theatrical trailer was launched on February 6, 2014 which was coldly received by Critics
and was unable to create the desired buzz for the movie.
The music of the film was released on 19 February 2014 however it was also received with mixed
response from critics. The film is releasing on March 14, 2014. which
is also the starting date of T20 Cricket World Cup.
In trade experts opinion World cup being played during the first week of movies release is
going to affect the movies business. The film was announced in December 2012.
The film is written by Habib Faisal (of Ishaqzaade fame) and directed by Nupur Asthana (of Mujhse
Fraaandship Karoge fame). The film was described as a "slice of life"
film, set during the time of recession. Ayushmann Khurrana's and Sonam Kapoor's characters
are described as being "passionately in love" and believe that their love can help them
survive, however Kapoor's father, played by Rishi Kapoor,
strongly believes against this. Actors Ayushmann Khurrana, Sonam Kapoor and
Rishi Kapoor were cast in December 2012. Ayushmann Khurrana and Sonam Kapoor are paired
opposite each other for the first time, whereas Rishi Kapoor is cast in the role of
Sonam Kapoor's father. Shooting for the film began in February 2013
in Delhi and Gurgaon. Part of the filming planned in Dubai and cast
was shooting scenes for the recession comedy Bewakoofiyaan.
The soundtrack for the film is composed by Raghu Dixit, while the lyrics are penned by
Anvita Dutt, except where noted. Dixit was also the music
composer for Asthana's last film, Mujhse Fraaandship Karoge.
The song O Heeriye is a bonus track in the film's soundtrack.