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¸ Á : Fort Worth Frontier Celebration
From July 18 through November 14, 1936, the City of Fort Worth hosted 986,128 visitors
at its Texas Centennial celebration, the Fort Worth Frontier Centennial. The event was planned
by the Fort Worth Centennial Board of Control, a group of prominent local businessmen including
Fort Worth Star-Telegram publisher Amon G. Carter. The centennial grounds were located
on the old K. M. Van Zandt farm, and now comprise the sites of the Kimbell Art Museum, the Amon
Carter Museum, and the Will Rogers complex located in the vicinity of University and
Lancaster streets. Pictured here is a rendering of the proposed Frontier Centennial site,
drawn by Fort Worth architect, Joseph R. Pelich, in 1936. Construction of Pelich’s design
began in April of that year. The major buildings included a 2,800 seat circular theater designed
to hold Billy Rose’s production of Jumbo; an outdoor pavilion for the Wild West pageant
The Last Frontier; and Casa Mañana, a 4,000 seat outdoor amphitheater with a revolving
stage to house the centerpiece production Frontier Follies. Broadway showman Billy Rose
was hired to produce the Frontier Follies, which starred Paul Whiteman and Sally Rand.
Opening ceremonies began at 3 p.m. on July 18th when honored guests were met at the Texas
& Pacific Railroad Station by a Wells Fargo stage coach. Thirty minutes later, President
Franklin D. Roosevelt pressed a wireless key on a U.S. Navy cruiser off the coast of Maine
and by radio and telegraph clipped the lariat stretched across the entrance, officially
opening the Fort Worth Frontier Centennial. Camp Bowie Boulevard was decorated with the
“six flags over Texas.” The gaily spinning pinwheels on Pinwheel Boulevard pointed the
way to the Frontier Centennial. Visitors entered the festival grounds under a sign reading
“Where the West Begins.” They followed the Sunset Trail through a western style village
on to the midway, Casa Mañana and other festival venues. The Fort Worth Frontier Centennial.
Prairie schooner rickshas were even available to transport festival goers.
The official Texas Centennial celebration, held concurrently at Fair Park in Dallas,
drew over 6 million visitors. Both expositions attracted world-wide attention. Billy Rose
advised, “Go to Dallas for education; come to Fort Worth for entertainment.”
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