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Infographics are an increasingly popular way to package often complex or
statistical data into a readily understandable and shareable format. This
often results in high quality content that can go on to attract visits and
links to your website. In this video, we'll assume you've already created
your infographic and now wish to promote it. Here are the steps that I go
through.
First, post the content onto your site or blog with the rel=author
attribute and send out a tweet, Facebook update and Google+ post, as you would
do for any fresh content added to your blog. Pinterest is now the third
largest social network, and infographics lend themselves well to its
format. So post it there too.
This quickly leads on to more social bookmark sharing. I have seen the best
results from StumbleUpon, Digg, and Reddit myself. I have a list of
infographic-focused websites that I got from search engines. I have them
listed in an Excel file along with their email addresses to submit to. If
they prefer submission by a contact form or Twitter handle, I make a note
of that there too as well. This list can be used time and again for all
infographic submissions.
Next, I find a list of industry-related websites and blogs that I think
would be genuinely interested in finding the content that I've got worthy
of posting. There are more than you think. Work your way down your list,
sending emails, tweets, and completed contact forms to the targeted
parties. I send each email individually, addressed to the person by name if
possible, stating what I'm sending them, why they should be interested in
it, and how the data was collected. Attach a copy as well as a link to your
site and ask them to link to it if they use it.
For tweets, I use the @ mention to relevant parties, and I add a link to the
infographic. To find more people who might be interested on Twitter, search
Twitter or use a third party application, such as WeFollow, and you might
be surprised how many people really might like to get your tweet.
As you work the outreach process with consistency, you will naturally begin
building relationships with general distributor partners, such as P.R.
agencies, as well as fellow players in the niches from your industry.
Combined, these simple outreach ideas can engage the public, drive visitors
to your site, and build industry relationships. Keep doing the work and you
will see the rewards.
For more information, please visit Koozai.com. Thank you.