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New data has found that customers are discontent with the number of online ads they are seeing
on television. Many of them have transitioned away from viewing videos on television to
online video. Media firms have been considering possible strategies to monetize these customers.
Although Hulu and some other online video providers have considered embedding advertisements
in online videos, they are starting to come to the conclusion that may not be what customers
are looking for.
A new study by Accenture found that most customers are willing to pay for the privilege of watching
online videos.