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Now after you've sent your press kit, you obviously have sent it in advance of when
you're going on tour or when you're trying to release your new album, something like
that. But after you've sent it, there's a little bit of time that you're going to wait.
This is very much like asking a girl out on a date, or girls waiting for a guy to ask
you out on a date, I don't know, use that analogy how you will, but you don't want to
be like too rushed and call, start calling the next day and say "Hey, did you get my
press kit, did you read it, did you look at it already"? Come on, calm down, it's okay,
they like you, they're going to check it out. So usually you want to give them at least
a week to check it out. And if you follow up that soon, two weeks, I wouldn't wait longer
than two weeks, because after two weeks your window's over. But so between a week to two
weeks you call back, or maybe you send a little innocuous email and just say "Hey did you
check out my press kit, did you already get it, what did you think of it"? And then you
start the conversation from there. Usually people will be nice to talk to you, it's great,
actually, you'll find that with a number of times, it's great when you actually hear a
"No". The worst thing that you could hear is "Well, we'll look into it later". That
means, "I want to tell you no, but I just really don't have the guts to tell you no".
You want to hear the "Yes", obviously, "Hey, we'd love to have your CD, we'd love to have
you play here", something like that, but if you could at least get a firm answer out of
it, that's really great. So you always open innocuously when you follow up and then you
wait for their great answer. Try to get them to make a definitive answer.