Tip:
Highlight text to annotate it
X
Why the need for a UX school? It's a great question. It turns out that right now companies
are realizing that they can't compete on price, they can't compete on quality, because anybody
can produce any product with cheap manufacturing methods all over the word. But what can they
compete on? Great user experiences. The best companies are delivering great customer experiences,
great user experiences, great employee experiences. And the executives of those companies realize
that in order to make that happen they have to have people to design those experiences.
So right now the demand for UX designers is at an all-time high. We estimate that there
are jobs open for 150,000 UX professionals just in the United States alone. So we are
creating a school that's going to produce those designers. Designers that have the right
skills to create great experiences so that those companies can be at their most competitive.