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what is the best way to do a 301
redirect hello and welcome
in this video session I'm going to show you
a better way to understand 301 redirection
now when you think of
redirecting any URL that has moved
you need to think okay what you're basically saying when you use 301
redirection is
you're saying okay the old URI
has now permanently moved to a new location
but its still
there you know what I'm saying that is the key
to to grasp whereas
404 that's different 404 messages are
for non-existent web pages whereas 301's
you're saying it's permanently moved okay
its shifted somewhere else but it's still there online
right so now that we understand that
concept let's have a look at this slide now
whether you're using 301's
for your current domain or whether you you moving your entire domain to a new
domain
the concepts as I've shown you before
they stay the same a lot of
webmasters what they do is when they delete
their old pages you know they
basically use 301's to redirect
all the old pages to their home page or a new domain
don't do that that's not smart what you need to think of
is this the old
URL that you have what is the content on it what was the content
what is the content what is what is the webpage talking about
what was on it and then you identify
another page on your website
that is closely related to that content
same is true for all
of your re-directions you need to come up with that one to one relationship
the old URI what is it
close to as far as content wise
that is the key now
let's take a look at what Google guidelines suggests
to us as website owners because that's what I'd like to share with you
instead of making assumptions or throwing empty claims I
show you look this is what Google says because it's only smart
and it is only logical to do it like this what its saying is
"make sure that each old URL
points to the new URL that hosts
similar content" and that
is the best way to utilize
301 redirects okay simple I
thank you very much once again and I'd like
you to subscribe to my YouTube channel because I have great videos
already and I will be adding more useful ones
so that you can grow your online business I thank you very much for learning with me
and I hope to talk to you in the next video session
thank you very much happy rankings