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So, the other day I sent an email out to my newsletter list. And I got an email back from
an old friend, I guess.
It was my old professor from university days. And you know, he's the kind of guy, he's always
very direct, and he says a thing how it is, and he doesn't mince with words.
But basically what he sent me was saying that "what's in it for me?". So, he responded to
the email I sent to my newsletter, cos he's on my newsletter list as well, cos he's probably
trying to see my progress and see how I'm doing.
But he said, "what's in it for me?". He read my message, and he got the impression that
there was nothing in it for him as he read the message.
And you know, that got me thinking because, I've been doing marketing now for many many
years, and yet, as I sent that message, it didn't cross my mind that I should be thinking
about what was in it for the person reading that message!
Now, I think that's one of the easiest things to forget in marketing. And that is, to forget
that you've gotta think about what's in it for your audience. And I wanted to create
this video and tell you about it because when you create your video, you really need to
think about that too. And you need to totally kind of forget about yourself, and your own
desires and interests, and think about, what's in it for your viewer, the person who is watching
your video.
How can you create your video so that when people watch it they think "yes, that is what
I want to watch and that is what I associate with, and that information is really useful
to me, or that information is really entertaining to me".
Whatever it is, put yourself in the shoes of your audience. Of your viewer. And think
about, what's in it for them?
What can you create, so that when they watch your video, they think, you've created it
specifically for them?
And, when you think about this sort of thing, when you think about creating your video,
think about creating it for one specific person. One specific type of person.
And when you do go ahead and create your video, speak to that one person. Like I'm speaking
to you now...
Speak to that one person only, because when people watch your videos online, it's not
like the big movies, or big opera or a big show... there is only ONE person watching
your video at a time.
So, they sit in front of their computer, and there is only one person watching the video
at a time. So, for all intents and purposes, you're only speaking to ONE person.
So, that's why you need to think about what's in it for that one specific person, and then
talk to THAT person. Talk to person on the other side of the screen.
So, I just wanted to share that with you, and that was from my old professor. His name
is Piet Beukman. Piet, if you're watching this, thank you so much! It was a really good
tip, and it just got me thinking again to think about the basics. This is really the
basics. And it's SO easy to forget about what's in it for your audience, and to just focus
on yourself.
So, forget about yourself, and think about what's in it for your audience.
That's my tip for the day. I hope you enjoy that, and I hope you can use that for your
online videos.
If you want to see more videos like this, go to my blog at www.GideonShalwick.com.
And if you want to get a copy of my latest report, Rapid Video Blogging, that shows you
how I make a six figure income with online video, you can just go to www.RapidVideoBlogging.com.
Thank you for watching, and I'll see you inside the next video...