Tip:
Highlight text to annotate it
X
New Facebook Insights made easy to read This video tutorial shows you how to use the
new Facebook Page Insights reports. Specifically, you will learn about all the changes to five main
reports: Overview: - Get a 7-day snapshot of the most
important activity on your Page. Page Likes: - See net likes over time and
where your likes come from. Page Reach: - See how many people are seeing
your posts over time. Page Posts: - See how people are engaging
with your posts. People: - See how your fans are similar and
different from people who see and/or engage with your posts.
About Page Insights Page admins are interested in understanding
if people are engaging with the content they publish. To help them with this, Facebook
provides Page admins aggregated anonymous insights about people's activity on their
Page. Facebook users give permission for their Pages activity to be logged for Page Insights
in the Information we receive about you section of the Data
Use Policy. There are two
types of Facebook insights: User Insights: Total page Likes, or a number
of fans, daily active users, new Likes/Unlikes, Like sources, demographics, page views and
unique page views, tab views, external referrers, media consumption.
Interactions Insights: Daily story feedback (post Likes, post comments, per post impressions),
daily page activity (mentions, discussions, reviews, wall posts, video posts).