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ROB WILLIAMS: We've been using Google since year 2001, and
it's been a significant contribution to the growth of
our company over the years.
We were one of the first music instrument retailers to use
Google AdWords, and it has helped grow our business a lot
faster than most other businesses within an industry
like musical instruments have grown.
So we definitely have got the best out of it.
Because we started as an internet company, online
advertising was always our initial approach to
advertising.
And then in 2005, we actually ran a 12-month campaign in
specialist, high-tech music magazines, and we didn't quite
get the return investment that we did from the AdWords.