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I think it might be a good idea to start a printed newsletter that you mail out to
these people. I think that that would be...that would establish you as
something that gets opened in the mail and you can tuck things in there...
and by the way I'll be in new york city on the 12th of april and I'll be having
a small gathering
there's all kinds of reasons to get that direct mail thing going. That's what we call
offline marketing. It's high-impact.
Much higher impact than an email.
Why this makes sense and why Ben brought it up is that
what you
right about is something these guys would want to hear about
and actually you can bring in a number of other things about this
and kind of branch out but basically it's cool
Just to let people know in real estate my friend Craig Ford
Does anyone know about Craig Ford's newsletter
he prepackages is a newsletter that he gives to real estate agents that they then mail out.
They kind of personalize it.
The hokier and homlier it is the better it pulls.
stereotype
It almost looks like a typewriter and has little clip art stuff.
I'm not saying you do this but keep in mind that
the more you get to that corporate look...that looks like something Forbes Magazine puts out...
the less readership you'll get. The more it looks like something that came out of your office
It can have design elements, but the more personal it gets
the higher readership its going to get. That is something that hasn't changed with the
web or with
with uh... better printers and stuff. The newsletter could be your
blog posts
the same content. and you could put it in the first class
envelope.
I think Ben is right.
A lot of them have filters. You have to get their primary email. But they get their first class mail still.
...a special report...a newsletter
and have interaction
the ability to send in a special question...
you know...ask the boss
uh... and you can send them to your website
and ah...
you can have your blog address in there.
What Stan says makes a lot of sense...you can repurpose stuff
becomes interactive it becomes uh... something that they have and you can make it
valuable. That's kinda easy do
when you understand what these guys need to do.
don't get talking on subjects that they are either over
or not into there's all kinds of things you talk about that mostly if i
think i have these guys positions right
their primary job is don't get us sued. Ia that right?
I also think that the content of the newsletter should be
bite-sized pieces of information.
probably a lot of news about uh... someone's disaster that's happened where
a company did get sued. Just news items...