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Hi I'm Abhishek and today I'm gonna share some tips on how to avoid your emails landing in the spam box.
TIP 1: Don't purchase list.
No matter how tall the claims are, most of this list will contain emails which are disfunctional and
will contain spam trap ids, which will dent your IP reputation and lead to email landing in the spam folder.
TIP 2: Segmentation of your list.
Segmentation of your list means your emails will be sent more targeted and personalized.
This reduces the chances of your email getting annoyed and deleting your emails without even reading them.
TIP 3: Avoid using sloppy HTML code.
Spam filters check the HTML code particularly when it's done in MsWord.
Also using elements like JavaScript are strictly prohibited because they are not Spam filter friendly.
TIP 4: Avoid using tricks like deceptive subject lines, misleading content and false from name and email addresses, they no longer work.
If you are caught using any of such practices,
the chances are you will get a permanent dent on your email marketing deliverability.
TIP 5: Last but not the least, test your emails on your seed list.
Testing your emails on your seed list will help you identify where the problem is. In case most of the emails
are landing in the Spam folder that means when you do an actual campaign, most of the
emails will land in the Spam folder.
Following these 5 tips on your next email campaign will help resolve our Spam box challenges. Thank you.