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As the digital era advances it is hard to believe that print is still valuable.
No matter how efficient the online marketing campaigns are, no company must forget to include printed materials in their general promotion strategy.
The print still is an important part in the marketing gear and here is why:
Even with the mobile technology, the print still is the most portable.
It is available everywhere and to everybody.
Although it is easier and faster to share electronic materials with somebody, publications are often more visible to the usual consumer.
As opposed to a window that can be closed or an e-mail that can be deleted, prints stay on display for longer periods to the consumers.
Even if there are many different advertising media, print is still much used.
But more importantly, print exists where electronic media do not.
Print has a strong grip when it comes to clients' loyalty.
For example: An advert is likely to be kept by people for a longer period of time than a link.
And this is because it is not always easy to make the visitor come back to the site and see the message you want to give.
Even as online marketing is gaining popularity, traditional print still remains a strong tool of promoting.