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[Music]
My name is Steve Gross and I am
The Chief Playmaker of the
Life is good Kids Foundation
[Music]
One of the main reasons we're here today
Is to help kids overcome life threatening challenged
Like growin' up in poverty or
Bein' surrounded by violence
Or dealin' with illness
And these kids that we're helpin'
It's hard for them to look
At the world through optimistic eyes
But we found that through physical play
They regain their self-esteem
Their confidence and that ability
To look at the world through optimistic eyes
We know life is good
But we know life isn't always perfect
For a lot of kids so
Our playmaker initiative is about
Helpin' front line child care providers
Who have dedicated their lives
To healing and strengthening children
And with this festival one hundred percent
Of the proceeds will go to help
The Life is good Kids Foundation
Everything that's done today
Whether it's the tickets purchased
Or hamburgers or tee shirts or activities
You can go buy a water
Buy a beer, buy a soda
And know that that money
Isn't just going to the pocket
Of a vendor but it's actually going to
The Life is good Kids Foundation
You know one of the goals here is
To make giving really easy
So people bought a ticket to a rock concert
But they're helping kids
People who are chowin' a burger right now
And havin' a nice cold beer
They know when they buy that beer
They're helpin' kids and uh
People are really reachin' into their pockets
And we're thrilled about it
[Music]
We're out here to prove
That you can have both families
And young kids, single people
Older people, younger people
All enjoyin' the theme of optimism
That's why they're here to help the cause
And to celebrate life
[Music]