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bjbj Female Speaker: The Learning Express franchise has built up strong relationships
with its vendors for over 20 years. The benefit of these partnerships is what family demonstrated
at the Vendor Expo an essential part of the Annual Learning Express Convention. Female
Speaker 1: What I m finding with the Learning Express store owners are, they are so passionate
about their stores. They understand their clientele or their customer base and they
are passionate about the product they carry in their stores. So, what I love about working
with them is they want to know about my products. And this is a great opportunity here at these
expos to give them hands on one-on-one opportunities to talk about what s new from our company,
how they can best slide the stores, how they can engage their customers with their products.
So we think of it not only as a selling opportunity but a fun opportunity to play together a little
bit, and really have a good time. Male Speaker: The wonderful thing about Learning Express
is the preparation that they give a potential new franchisee to be able to start off and
not make the same mistakes that a typical store owner would make in advance of them
opening, right? So someone once open a toy store on their own, they have no help. They
have to do it on their own. They have to kind of figure it out as they go and then typically,
going to make a number of mistakes. Great thing about Learning Express is they bring
years and years of expertise to the table and helping them through that very difficult
initial period to be able to get to the point of success much more quickly. Female Speaker
2: Our franchisees will place over $12 million in orders during the convention supported
by the deep discounts offered by the vendors and the comprehensive marketing campaigns
created by the Corporate Office. Female Speaker 3: One of the great things about Learning
Express is the corporate buying office, really helps to guide the stores to focus on best
sellers. We ve had a great experience with some of our items, and in fact, we ve taken
some of the store feedback and been able to develop items specifically based on what store
managers and store employees tell us is working for them. Male Speaker 1: The other thing
that s nice about the Learning Express organization is they have a very, very dedicated, knowledgeable
head quarters staff. They are constantly looking for new ideas, new products, new craft activities,
things that keep the stores fresh, but also keep them very focused on the very profitable
stores as well, terms of returning their merchandize and making sure they are getting good programs
from the different vendors. So, I can tell you, after ten years working with the Learning
Express organization, it s topnotch and one that s very important to our industry. Female
Speaker 4: At the convention, Learning Express franchisees are also treated to sneak-peek
some new products and introduce through exclusive products, which are specifically developed
for and released only to Learning Express stores. Female Speaker 4: We enjoyed doing
the Vendor Expos as well, because it gives us an opportunity to have a one-on-one with
the store managers, show them product, get feedback on it, answer questions. Female Speaker
5: What I love about the Learning Express Trade Show is that everyone is very friendly.
They take their time to talk to you to learn about your gains and I love the camaraderie
amongst all the stores. Female Speaker 6: Well I think that the Learning Express brand
with the consuming public carries weight. I think most of the consuming public realizes
that it is a franchise operation that there is local owners and operators, but you are
part of a much larger network, of not only buying power, but educational power, so they
know that they are getting good not only good healthy product, but the people that are working
with them at the store level, know what they are talking about. So, I think the support
system on the corporate side really well prepares those store owners and their staff to very
well serve the local communities they are in. Male Speaker 2: What I think I love the
most about Learning Express stores is they help you to have success with your product
and they back their stores 100%. So for me, it s Learning Express all the way. For more
information on Learning Express Franchise please visit Franchise Gator at HYPERLINK
"http://www.franchisegator.com/Learning-Express-Toys-franchise/" http://www.franchisegator.com/Learning-Express-Toys-franchise/
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LE VENDOR PERSPECTIVES TranscriptionStar Normal jdees Microsoft Office
Word TranscriptionStar LE VENDOR PERSPECTIVES Title _PID_HLINKS Microsoft Office Word 97-2003
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