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Brian: Hello, hello and welcome to CatalystMLM. I'm Brian Swichkow and today on the show we
have Tanya Aliza. Tanya was working for six years in the corporate world, and working
12 hour days. She was looking for a solution that was not that so that she could have more
freedom. And discovered just that in MLM. She's now built substantial success both Send
Out Cards and My Lead System Pro. She's built a lifestyle of freedom and helps others to
the same. She is also extra awesome because the first recording of this interview, did
not record and she came on a second time to do the same interview. Which is going to be,
as we both agree, progressively more awesome. So, thank you so much for coming on, again.
Tanya: Thank you Brian. I'm pumped, a second time.
Brian: So, you said, on your website, you said, freedom isn't a destination, it's a
journey that's meant to be enjoyed and appreciated as it's traveled. And tell me a little bit
more about your experience in corporate. And how that was the beginning of your story of
what you do now.
Tanya: Okay, so, yeah, I mean, here's the thing. And a lot of people that are watching
this, if you're in the home based business industry, you know how blessed we are to have
this opportunity at our hands. If you're not and you're just looking at it, it is an incredible
incredible industry. And I didn't actually realize how incredible until I actually started
to take it seriously. So, if you're in the home based business industry or even in any
industry and you're successful or you're striving to be at a certain point. We always wanna
be at that point, yesterday, right.
Brian: Yep.
Tanya: But, I think what we have to realize, is that, and a lot of my story kind of comes
back to this and I'll share in a minute. But we really just have to realize that we need
to enjoy where we are today. Enjoy the things that come into our life today. Tomorrow may
not come, even though we may have goals that we're working towards. So, enjoying our journey
just as much as we know we're gonna enjoy the destination is super important. And, so,
that's where that quote came from. And I just think about it everyday because I'm an overachiever
myself. And I, you know, I always wanna be at the top. The top of everything. And I'm
just like, I'm striving to get there. But we have to, I have to kind of calm myself
down sometimes. And just realize, okay, breath, we just need to enjoy where we are today.
Brian: And it's important too, because when you're encountering failure, a lot of people
get overwhelmed and worried. But, when you have that mindset of, you know, I am writing
my story so to speak. When you encounter the failure, or in my case, the really awkward
situations that have nothing to do with the business. But, it's like, you know, as it's
happening, you kind of visualize yourself, you know, on stage. Being like, this one time,
I was like, doing well in my business and this thing happened. And let me tell you a
story. And you focus on how the thing that otherwise would be horrible right now, is
actually just really funny in the future. And if you focus on the funny in the future,
it's funny now.
Tanya: Exactly. And it's part of your story. And we always hear that all the time and my
leaders, my mentors are always telling me if we encounter struggles. And that's, you
know, I may be where I am today. But let's just face it, we all are human beings and
we all encounter bad days and . . .
Brian: Yep.
Tanya: We not, I'm not successful every single day as much as I'd like to say that I am.
I have failure days where I'm just like. But then I'm like, you know, we have to fail our
way to success.
Brian: Yep.
Tanya: And that's the only reason why, you know, successful people are the way they are.
Is because they've went through a lot of down time to get to the up time. So, actually I
was just laughing with my hairdresser today. Because I actually went and got my hair done,
if you guys don't notice. So, fresh Tanya. So, you like it right.
Brian: Did you do something with your hair? It looks beautiful.
Tanya: Just for this interview actually. Just for the CatalystMLM interview. So . . .
Brian: I didn't say anything before because it just always looks wonderful.
Tanya: Yeah, so, I work from home so normally it's just in a ponytail right. We never really
do our hair.
Brian: Mine too.
Tanya: So, today is a special day. But, I was saying to my hair stylist today. And she
was complaining about, just the amount of time that she didn't have in her day. Just
to do some of the things that she really wanted to do. And some of the things that she's trying
to do, she's just really trying to branch out and be her boss really. But she has a
really A type personality. So I just said, you need to just jump out of that average
lifestyle. Like, stop being scared.
Brian: Yep.
Tanya: About what might happen, or you may fail. And just go and fail.
Brian: Yeah.
Tanya: Because if you don't fail, you know, you'll never get to where you possibly may
wanna go. So for me, you know, when I started back. So, I'm 31 now, I started in the corporate
world when I was 24. And when I was 24 I was like taking credit applications from people.
Getting loan financing, I was selling insurance and selling warranties. And making like a
crap ton of money at the age of 24. I thought I had it made. And I was like, this is awesome.
Like I was working, you know, 12 hours a day, six days a week. Like you said, but it didn't,
I didn't care. I was like, this is awesome, I'm making all this money. And blah blah blah,
so then, you know, I think when ended up happening and I'm thankful for it. Is that the industry
itself and then the economy that kind of pummeled back in 2009, gave me a huge wakeup call.
And it said like, look, you're young, and you're gonna have a family someday.
Brian: Yeah.
Tanya: You need to start to take your future seriously. And you need to think about down
the road. When we're young we don't think about tomorrow, we're just thinking about
today.
Brian: Yep.
Tanya: So, we grow up and then we're like, okay well, you know. What do we wanna do.
And then, at that time, I went from high school, college, work. And there was no fun in between.
And really I had a lot of my friends go travel and stuff. So actually when I was in my office
job, I would wonder. I think it was two years into it, I wanted to travel. Because I felt
like I had missed out on this huge opportunity in my life. So, I actually took off for two
months. I told my office, I said, you know, I'm leaving.
Brian: Yeah.
Tanya: And if you guys want me back I'll be back, I'm just leaving. So, I work, I was
a hard worker so they said we want you back. But, just make sure you do come back.
Brian: Yeah.
Tanya: And, so, I went and I traveled all over the place. I was in like, I was in, I
was on 13 planes in two months. And, I was in Asia, I was in Indonesia, I was in Thailand,
I was in Costa Rica, I was all over the place. Anywhere, I love surfing, so, anybody knows,
you know, wherever theres surf break or a beach, I'll be there. That's like, my passion.
And so we went, I took off, and then I came back after two months. And I was like anybody
else who had been on vacation and wanted more of that vacation when they got back to work.
They were like, okay, how can I do that again?
Brian: Yeah. Absolutely.
Tanya: So, I really just, I was trying to figure out a way I could be in control of
more of my own time. I really had no idea what I was gonna do. I didn't know Network
Marketing or MLM, or whatever you wanna call it. I didn't know it existed, at all. And,
I read, I think we mentioned this before. But it's a huge like, this is a huge turning
point in everything that, everything that I'm about is. I came back and a friend of
mine actually told me to read the four hour work week.
Brian: Yeah.
Tanya: And I actually pulled out the book.
Brian: Nice.
Tanya: So.
Brian: I have a revised edition.
Tanya: Yeah, you gotta, so you gotta read the revised edition because there's all updated
new stuff in there. So that's . . .
Brian: And stories of people who have actually done it. But . . .
Tanya: Exactly.
Brian: So, it says it in there and I want you to talk about that. But I kind of want
to rewind back for a sec. Is, when you were in your corporate job, before you ever went
on vacation. Before you ever got there, did you have the same mindset about failure and
about you know, like focusing when you had that? Or where you failure averse?
Tanya: So, I love my mom to death. I have to give my mom a huge shout out. Mom, you
raised my sister and I well. We were always taught growing up, that you need to just try
anything. Anything that comes across your path and you have a good about it, try it.
Brian: Yeah.
Tanya: Do it. So, we didn't have the whole like, you know, are we, we weren't scared.
So thankfully my mom raised me that way. Obviously just as human beings we don't wanna fail.
Brian: Yeah.
Tanya: Everything we do we wanna succeed at.
Brian: Yep.
Tanya: And if we get pushed down a little bit, we, you know. What determines a successful
person and a not so successful person is the amount of times you'll get up after somebody
pushes you down.
Brian: And, a lot of people are deathly afraid and kind of immobilized. I mean, paralyzed
with fear is the best way to say it. In a sense of, it could be a new sport, it could
be riding a bike. You know, there's, I mean, I love rock climbing. And, you know, I've
tried to encourage people to go with me sometimes and you know. They don't wanna do a 30 to
40 foot rock climb. Now there some people who are like, you know, oh rock climbings
cool. And theres other people who are like, oh my God, heights. And, you know, I would
try and talk to the people who are afraid of heights. And I'd be like, look, you know,
this rope holds 2000 pounds. You don't weigh 2000 pounds, you're good. And, their still
afraid of it. And it's like, when you take that first fall, usually it's like, oh, that
wasn't bad. You know, I didn't die, like all my knots, all my, you know, safety gear is
appropriate. You know, and the same thing goes with business. Is that, a lot of times
when you fail. When you get a prospect to say no to you. You know, when you start something,
it hurts, but then you kind of realize that, it's really not that bad. And I think, you
know, it sounds like you didn't have the fear. But a lot of people, often, they do have the
fear. And it's very hard to get them to, you know, face that, that first time. So, do you
have, I mean, I know you work with people now. And when you encounter someone like that,
do you you have a way to help them around it?
Tanya: Well we, thats funny because this is something that we just learned this last weekend.
So we had a regional event this last weekend and there was some incredible leaders there.
And something that we learned to do was to always set expectations up right. We always
kind of knew that. Is when we started working with somebody, if their brand new to the home
business industry. We're gonna set up their expectations properly. And then what we're
gonna do is we're gonna celebrate the nos.
Brian: Yeah.
Tanya: So, let's celebrate your failure. I mean, because you're that much closer to your
destination. Because you can't get to your destination, if you're a big dreamer, without
those failures. So, you know, setting the expectations. Hey, you're gonna get nos. Absolutely,
even the most successful people out there, we're probably getting more nos. Thats why
we are where we are.
Brian: Well thats what Michael Jackson, not Michael Jackson. Michael Jordan said is, you
know, I failed, what was it 3000 times or something. And, what was it, Wayne Gretzky
said, sports metaphors, you miss all the shots you don't take. And I think what you're referencing,
because you said destination, is go for no. What was it, yes is the destination, no is
how you get there.
Tanya: Yep.
Brian: And it's, you know, you have to, you know, go around you need to get four nos a
day. And, you know, you may not get no all the time. But if you get like a no, you're
like, yes, I need three more. And then, you know, you're like, oh, I've got two nos, yes.
I need two more. And then but the end of it, you're like, yes, I got my four nos for today.
And I also happened to get three yes' so that's good.
Tanya: Yeah.
Brian: And you know, you celebrate those and it totally changes your perspective.
Tanya: Yep. So, we're celebrating, like, we celebrate now, the nos.
Brian: Yeah.
Tanya: You know, and I get the amazing opportunity to live and work with Cesar Rodriguez. I know
that you interviewed him a little while ago.
Brian: A little in the future from now.
Tanya: Yeah, and so, now that we're doing this again. But, you know, the thing is, is
that, you know. And Cesar, yesterday, two nos.
Brian: Yep.
Tanya: And we were like, whooo! You know, and it, and that just means that you're doing
what it takes to be a successful Network Marketer. You know, you're really taking the profession
to heart. And then, celebrate everything that happens. Good, bad, because then what that
starts to do is that starts to shift your attitude, towards everything. You can shift
your attitude to have a more positive outlook on everything. Negative or not, attitude is
everything.
Brian: Yeah. Yeah, absolutely. And theres, I mean, mindset, whether you're in Multi-level
Marketing or not. When you're a business owner and you're trying to grow something. Even
if you're you know, trying to get more donations for a non-profit. Whatever it may be. If something
bad happens and you react to it in a, you know, you blame external factors, then it
doesn't do anything. It just kind of continues down the bad path. If you say, oh well, you
know, it's just the economy is because I can't do that, or whatever it may be. So, yeah,
so kind of in rewinding back and talking about getting into that business mindset if someones
in a corporate job. Coming from where you came from. You read Four Hour Work Week, which
again, personal favorite, cause, same thing. And, Tim Farris, he talks about, you know,
for those who haven't read the book, how to automate and outsource a business. And then
slowly work your way out of a job. Regardless of what you do, your expertise, your background,
anyone can do this. But he never talks about Multi-level Marketing.
Tanya: No.
Brian: He talks a lot about different things, but he doesn't talk about Multi-level Marketing.
So, what made you make the jump from seeing the benefits of outsourcing, automation, residual
income, passive income, you know, lifestyle of freedom, so on and so forth. What took
you from there, to Multi-level Marketing?
Tanya: So, I read the book and I was confused. Because I had a corporate mindset. I was taught
to go to school, get a job, go to work. You know, that was it. So I read this job, or
I read this book and I was like, whoa, like it kind of blew my mind. I was like, this
is possible. But I didn't get it.
Brian: Yeah.
Tanya: Like I had no idea how I was gonna put all these pieces in place, right. So,
then I started googling stuff. And I started to you know, figure it out. And I actually
didn't figure it out, I was just googling stuff. And I was watching videos and I was
reading articles. And I still, I didn't get it. It took me a long time to get it. And
then what ended up happening, and I call it, you know, I call it the love attraction. Because
I really believe that it happened this way. Is, three weeks later, not more than just
over a month later. After reading this book, a girl friend of mine called me up. And she
invited me to come to my very first home party, home meeting. Where they started talking about
this product. And the, there was a binary compensation and I got started through talking
about all the different levels. And the income possibilities and what you need to do. And
the people that were doing the presentation, that had actually met my girl friend in a
restaurant that she worked at. You know, set up this little party and they came in and
they started to play a video. And then they basically said, this what's up. I wanna work
with you guys. And I was like, scratching my head. I was like, how long have you guys
been doing this? And they were like, I think at the time when I met them, it was like two
and a half, not even yet three years.
Brian: Yeah.
Tanya: And I said, how much money are you making? And their like, I think they were
just shy of four hundred thousand that year. And I was like, what do you do?
Brian: Yep.
Tanya: They're like, what you just saw. And I was like, I can do a way better job than
you can do on that. I'm gonna be rich.
Brian: So many people, like kind of gloss over the home meeting. And you know, they
go, oh yeah, well, it can't be that simple. It can't be as simple as, you know, you just
tell someone, okay, you invite ten people. And I'll be there and I'll present to all
those ten people that are friends of your's. You know, put a DVD in and then I'll say,
what'd you like about the DVD. And, oh, it can't be that simple. But, if often is.
Tanya: Yeah, I mean they, you know, they did it, they're still doing it. Their great friends
of mine. And, you know, that just got me into the entire industry. And I was, you know,
I was making fun, being corporate minded. Okay, here I'm corporate and I'm like, this
little home party and we're driving over to my girl friends house we were making some
fun together. Like, kind of making jokes.
Brian: Yeah.
Tanya: And, meanwhile we're putting our credit card over for like 345 bucks at the end of
the night. And I'm like, we're gonna be rich, oh my God.
Brian: And so. So going from corporate and going from you know the mindset of making
it. A lot of money, and not having any time freedom. And then you had the experience with
traveling and kind of like, you know, for lack of a better term. Got addicted to it
and wanted more. And then you saw the benefits of passive income. And then you discovered
Multi-level Marketing. You know, you kind of, you knew everything. You knew the, okay,
benefits of passive income, you knew that you needed to work hard at it to build it
up. It wasn't gonna happen over night. But, you know, two years is pretty much overnight
when it comes to success. So, what was your first experience? How did you, like, you know,
when you handed the credit card over and you became a distributor, what was your first
experience? What happened?
Tanya: So, I was really excited and then I got scared. So, I was really excited and then
I got scared because I went to work the next day really excited. I don't know if anybody
has ever done this, because they're not trained yet.
Brian: Yep.
Tanya: So my upline failed to tell me, don't say anything without actually knowing the
process and what to say. So I actually went to work and I work with like high level people
that are all making six figures. And they've all got their noses in the air, like, we make
such great money. And I'm really excited because I got into this really cool thing. Where I'm
like, you guys, we're all gonna be millionaires. You're just like.
Brian: Right.
Tanya: And so I get to work and I'm just like, blah blah blah blah blah, and I'm making no
sense at all. And everyone's looking at me like, are you nuts.
Brian: Yep.
Tanya: Are you nuts, like you make a great living. Are you nuts? And so, I was like,
ah, you know. I got a really terrible reaction the people who I respected most in my world.
And that didn't feel good. And so basically I really had to do with and, I don't know,
I just didn't let it get to me. I said, okay, guys, I guess this isn't for you.
Brian: Yeah.
Tanya: I'm gonna figure out a way to do this. And then, you know, and then I had some family
members who actually did love me. So that was kind of cool. But, I guess I was like
this huge learning curve. But I think it was more like, rather than the how to. Because
everybody in Network Marketing or home business, or MLM, they get really stuck up on the how
to.
Brian: Yeah.
Tanya: And, I did too, in the beginning. And then knowing what I know now, I actually went
back and I really kind of took an inventory of where my pivotal change was. Like, what
actually happened, and when. And where did I have my break through. And the biggest breakthrough
that I had was when my mind changed. So, being a corporate person, knowing work for somebody
else, they're gonna pay your bills for you. Rather than work myself.
Brian: Right.
Tanya: I really had to believe in the industry. And that was something that took awhile for
me. I read, and this is some tips, so the thing is, like, if you're having trouble believing.
If you're coming from the corporate world. I deal with a lot of corporate people now.
And I think maybe it's just cause we have a similar story.
Brian: Yeah.
Tanya: But, if you're coming from the corporate world and you're looking for more freedom.
And you're looking for more time is what we're doing this for. Is for the time. We like the
nice things already so yes, the money has to be there. But, it's all about the time.
You need to educate yourself. And for me, I needed to educate myself and I really needed
a third party information to do that. So, I was reading books, right. I was talking
to people who were already successful in the industry. I was like, basically just picking
their brain. You know, and I was like, what did you read, what were some of the that,
you know, helped you along the way. And you know, things like, Robert Kiyosaki, you know,
Business for the 21st Century, Rich Dad Poor Dad. You keep hearing the same terminology.
Like, residual income, residual income.
Brian: Yep.
Tanya: And this is what we're all working towards is residual income. You should be
working towards residual income, or passive income as you called it, Brian. But I kept
hearing it. And then in Network Marketing we have just the perfect model for residual
income, personal development, everything. So I had to really believe in the industry.
Before the industry would pay me what this industry has in it. And what I was deserving
of in the industry as a professional in the industry.
Brian: And a lot of people focus on belief first. Belief both the industry, their company,
and more importantly, and initially, yourself. A lot of people are, oh I don't know if I
can do this. And you know, I think most of the leaders and the, you know, we've interviewed,
it's all about starting within yourself. And then focusing outward. But so, and it's kind
of funny that you mentioned it. When you got started and you, you know, first day you went.
All the people at work, you're all excited, oh, I'm gonna be a millionaire. You know,
you're gonna be a millionaire. So, that's kind of like, a lot of bad vibes, or juju,
that the Multi-level Marketing industry kind of has outside of the industry from people
who aren't' in it. Is, like, you know, oh, you're probably gonna tell me that I'm gonna
have a yacht tomorrow. So, and I ask this for a reason, is that, a lot of people kind
of create that. They create that inside, and then they realize, oh wow, you know. I mean,
I am gonna be a millionaire, and I'm gonna be a millionaire, you know, eventually. Be
it, you know, a year from now or ten years from now. I found this new opportunity, I
get it, Im gonna work at it. I'm going to be a millionaire. But, it's like, if you tell
people, that, it sends a different message. So . . .
Tanya: Yeah.
Brian: doing the home meeting. Were they hyping, so to speak? And telling you that, or was
that something that you kind of created and then realized that you shouldn't do?
Tanya: You know, it was like a lot of money in your face. Like, their, and I think that,
there's a right way to present. Now knowing what we know. And then theres a wrong way
to present. And I think just the setting the expectations right from day one. Like, this
is a business, and nobody really did that with me.
Brian: Yeah.
Tanya: And I just saw what I saw. And then kind of took what I saw and I was just like,
overwhelmed with my own personal excitement. And then I, you know, channeled it wrong.
Brian: Yeah.
Tanya: Whereas, if I were, if I would have gone into that, you know, very simple basic,
steps of beginner Network Marketing or home business. This is how you invite somebody,
you know, this is how you present the opportunity to somebody. Rather than, whoa, verbally vomiting
all over everybody.
Brian: Yeah, yep.
Tanya: You're gonna have a much better chance with your market. But, at the end of the day,
it doesn't matter. You know, if everyone has their own path that they go down. And, you
know, I like telling that story to people. Because, you know, they see you know, if you
get success. People just see the success. Okay, they don't' see what we had to go through
to have that success. And we're still going through that to this day. So, it doesn't matter.
You're, don't wait for success to be successful.
Brian: Yeah.
Tanya: Because, that doesn't' work. So . . .
Brian: And a lot of people, I love it because I see the criticism at times where their like.
Oh, you know, nothing bad ever happens to you. You're so lucky, you know. And, it's
like, we talk about, you know, personal development in Network Marketing. And, a lot of the leaders,
their successful. And, along with that success, because they had to learn it to get there.
Is that personal development. So, when bad things happen, when those happen. Their celebrating
the failure, their celebrating the no. You know, when something really bad happens, when
it's even worse than a no. Whatever it may be. You know, it's like, okay, well I can't
change it, but I can control how I react to it. And so, to someone else who doesn't walk
next to them on a daily basis, they may not know what's going on. But it's all in how
you deal with it. And then you keep going because really the only way to fail is to
quit. So, I mean, I guess in that, was there a point that you, you know, thought about
quitting? Or were you just always, I'm doing this.
Tanya: No, I mean, you have days where you're just like, ah, you know. And I'm gonna be
brutally honest. Like, there's day where you're just like, ah, but you know, it gets you through
those days is actually knowing what you really are working for.
Brian: Yeah.
Tanya: And, to be honest, like, I'm an Aries, I'm like a fire sign. I am feisty, I am weird,
sometimes, right. But, I won't let anybody stand in the way of some of my dreams that
I have. Which, are, traveling the world with my entire family, having a family that I can
stay home and raise. And I don't' have to go work for somebody elses mansions, dreams,
and fancy cars. I'm pretty darn adamant on that. So, that kept driving me. So, I mean,
coming back to the first thing that they tell you in home business is to write down and
really get ingrained inside of you. Why you're building this.
Brian: Yeah.
Tanya: Because, just for money, you're not gonna last two months. You've got to get deeper
then just for money. And if you haven't, if you're like me. I was a very comfortable person
when I got into Network Marketing. So, I find is sometimes we get comfortable people inside
of Network Marketing. There's not that like, brick wall that we're pushed up against to
like really get that break through, like fast.
Brian: Yeah.
Tanya: So it tends to take us a little bit longer because we're comfortable. And its,
if we're comfortable we don't' really do anything extravagant sometimes. It takes a certain
individual to do that. So, for me, I was really comfortable, I was comfortable financially.
I kind of had everything going.
Brian: Yeah.
Tanya: The one thing I was just uncomfortable with was just the lifestyle.
Brian: Yep.
Tanya: So, I really wanted to break through from that. So, get something that you're really,
that really gets you. Like if have kids, that was the thing that I didn't have for me. I
don't have kids yet. And the biggest like, story I hear from people. That their driving
this thing for their kids.
Brian: Yeah.
Tanya: And I'm like, really excited one day to have that driving force inside of me. And
then who knows what will happen.
Brian: Yeah.
Tanya: If I'm already this driven and then I get kids. But, ask yourself, write down
a number in a journal. Get a journal, this is what I did to dig deep. Because it was
hard for me to figure out my why. It really drove me. My why was like, yeah, I wanna make
you know five figures a month. Comfortably replace my income. And then I asked myself,
okay, why do I want that? And then I write something down, okay, I want to have more
free time. I wanna be able to travel, I wanna go to the airport without a plane ticket and
just go wherever the next flight is going. I wanna do weird things like that. So, I would
write down and then I would ask myself. After I had that written down, I would ask myself
again, why.
Brian: Yeah.
Tanya: And then I drill down why on that. And then I go because I wanna do this, this,
this, and this, and then go, why. When you exercise that, if you do that exercise and
you actually exhaust it to the end of your whys, whys, whys, whys, whys, you will have
sitting in front of you, the driving force that is eternally deep down inside of you
of why you are building this business.
Brian: Yeah.
Tanya: No doubt. And that's what you need to have in front of you every single day.
I point there because that's where my vision board is.
Brian: Yep.
Tanya: And that's where all the cool stuff in my life exists. I have to re-do now a vision
board like, every, six months, is kinda how I'm doing it. Because right now half, three
quarters of the things on this vision board have already come true.
Brian: Yeah.
Tanya: The last thing that just came true on here was a BMW. So . . .
Brian: That's awesome. And a very pretty one too. And, so, it's interesting because, you
know, you always hear the adage of you know, what you fill your mind with. And the people
that you fill your life with. That's kind of what you create for yourself. Knowingly
or unknowingly. So, vision boards are a great example of that. And I, there's a story of
a woman that was in a company that I used to be in. And she, you know, achieved great
success. She'd come back from vacation, and she's standing up speaking. And she's telling
her story. It was actually the first time I had met her. And, she starts talking, she's
like, you know. When I was a kid, I went to college. And my roommate at the times mom,
had a travel agency. So we went to her travel agency and we stole a bunch of the travel
posters, so that we could decorate our room. And they had this one poster that she loved.
And then she graduated, she took it with her. She had it in her room, you know, at home.
And it was there, it had been there for years. It was like framed and had always been there.
And it was always her favorite poster, but she didn't have it with her. But it was always
in the back of her mind. And she realized, as she was telling the story, that the poster,
was of a man and wife, or husband and wife, and two kids. Swiming in this like crystal
clear water and the husband and wife were standing on a sailboat. Anchored, you know,
anchored right off this little, you know, kind of beach. And the kids are swimming and
playing and their in some tropical paradise. And she had just gotten back, from, you know,
they sailed to a tropical location. To that kind of water that, to the point where, her
husband her kids, looked like the people in the picture. And she was like realizing that
this was just always present. It wasn't meant to be a vision board. But it kind of acted
as one. And so, suttle things may, you know, do that to you. I just, you know, the vision
board and having it directly in front of you, is that if you make that, say, this is going
to be in my life. Then that's what will be in your life. And, if you don't, then what
else is gonna, you know, fill that gap. And so you talked about it a little bit before
in terms of you know. The mind set and kind of switching that for yourself. What made
you make that switch in terms of, you know, going out and kind of doing the verbal vomiting
and the, you know, the over excitement. And then you're like, oh, I need to switch that.
What changed that for you?
Tanya: So, I mean, for me, I really diversified my leadership. I think that was huge. I did
a lot of research online. I tried to find some people who were going the direction that
I wanted to go. That had some of the same stories as me that I kind of relate to. Saw
what tools they were using, saw, what, you know, training that they were themselves getting
to.
Brian: Yeah.
Tanya: I went to, you know, I don't even know how many live events that I went to. In my
company, but also outside of my company, that are just generic industry, you know, training
for the industry. Which was cool because I got to meet some amazing people there. So
I just really, I actually. You know, from all different sources, everything kind of
came in. I picked out what I really liked.
Brian: Yeah.
Tanya: Who really resonate with me most. I kind of just focused. And then I really just
owned my business. I said, I'm not going to just do this thing. I'm not just gonna try
this thing. I'm not just gonna see how it works.
Brian: Yeah.
Tanya: I'm gonna actually own it. And I'm gonna actually do something with it. Because
also too, those people that kind of. You know, those people that laughed at me in the beginning.
And it was really cool, that day that I got to retire. My boss, which was June three years
ago, this last June, so June 2010. I got to retire my boss and when I quit that job, everybody
was like, what. And I was just like, and those guys that are still there, that laughed at
me. Their still there.
Brian: Yep.
Tanya: Grumbling away, working for someone else. Fine, we need those people. I have all
the respect to them. Their awesome people. But at the same time, those are the type of
people that really drive me to go further and prove them wrong.
Brian: Yep.
Tanya: So, I mean, the pivotal change was actually just, you know, diversifying my leadership.
Really making that mental shift inside of my mind. And saying, I'm not just gonna try
this. You know, I get a lot of people in my world that are like . . .
Brian: Yeah.
Tanya: You know I think I'm just gonna, I think I'm gonna try this out.
Brian: Yep.
Tanya: It's not gonna work.
Brian: Yeah.
Tanya: You gotta own it, you've gotta be it. Find something that you're extremely passionate
about and actually you know. Take, because so many people, this is funny. You know, so
many people will, I'll say, how many hours a week do you work, at your job. You know
it's 40-50 hours a week. And I was like, okay, and how long have you been doing that for?
And their like, X amount of years, ten years, whatever. And I say how many years do you
expect to be doing that for? Well, it's the 40 year plan. And I'm like, it's so funny
to me. And I don't call people on it because it's just funny to me. I go, isn't that interesting.
Brian: Yeah.
Tanya: It's just funny that so many people out there will put that much effort . . .
Brian: Yeah.
Tanya: into somebody elses dreams. And not even half that effort into their own.
Brian: Yep.
Tanya: It's just funny.
Brian: Yeah. You can't, you know, you said it, and my favorite three words, anytime.
Is, isn't that interesting. Because you can't tell people that their wrong. You can't point
them out to fault. You have to let them do it. And some people are ready for that, and
some people aren't. And if you open the door and they're not ready to walk through it.
Then that's fine. But, if you open the door and they are ready to walk through it, then
great. Now you can help them kind of have that realization and make that change. Because
so many people, you know, if you tell someone they're wrong, the human reaction is to combat
it. And to react to it. So my, and, I'm assuming you stole the, or borrow, copied, you know
mimicked, whatever. From, isn't that interesting from Jim Rohn.
Tanya: Yep.
Brian: Yep. And so, kind of, you know, getting in, going a little bit back. But, you talked
about you were comfortable. And, a lot of people were very comfortable in the same way.
Is their like, well, you know, I'm gonna work for 40 years, and then I'm gonna retire. And,
you know, well I always wanted to travel the world and go bungee jumping, and skydiving.
Well I'll be 55 by the time I retire, theoretically. You know, that's okay, you know, I didn't
really want to do that. You know, I don't see many 65 year olds bungee jumping. But
I see a lot of people saying that they want to. So, I have thing with heights. So, you
know, you talk about comfort, and it's very easy to not feel pressured. Especially, even
when you see the opportunity, you get into an MLM company. It's easy to not feel pressured,
but, the people. You know, you hear the leaders in the company like, I was homeless and you
know, I had no other choice. Or, you know, I had to do this to, you know, save my kids.
And you hear these really dramatic stories. But, a lot of times, and I had a similar experience,
is that it's very hard when you don't have that pressure. So, did you create that pressure?
Or, were you able to do it without it?
Tanya: You know, you've got to learn how to create pressure. Yeah, because, if you don't
have that yet. And I was comfortable, but, I just wanted the time. I'm pretty close with
my family, and in 2010, a few months before I actually took up the courage to leave my
job. I was making enough money to leave my job. So, then I was just very stuck because
the income was holding me to that job.
Brian: Yep.
Tanya: And it was kind of holding me back. My dad passed away, in June, or sorry, April
of 2010. So it was a few months before. I got a phone call, it was just a completely
sporadic call. We were not, he was only 61, healthy as a horse, biked everyday, ate healthy.
And my mom, frantically call me and I remember like it was yesterday. And she was like, you
know, just freaking out. And I had to drop, it was like 6 o'clock in the morning, I dropped
everything. I literally got in my car and I was about five hours away. And I was researching
flights at the same time. Like, can I hope on a flight to get there quick enough. Or,
can I drive, which one's faster. So, I had to determine that. Just through so much in
my car, my mind was just so blank. And I remember I was driving and like my pajamas. Like, five
hours just like, it was fast as I could go to get home. And this all happened, so my
dad had a stroke. Just woke up in the morning and got rushed to the ICU. And, the family
just went through a ton. Like I, like a ton bricks was just like unloaded on our family.
And we're all close, like our family is like best friends. Like, we're our, we're biggest
advocates like in promoters like my whole entire family. So this is huge, so I dropped
everything, went there. And, it was, it sucked because it all happened Easter weekend too.
So, the whole family Easter weekend, when it's all the family's in town, supposed to
be having fun. We're in ICU, basically saying goodbye to my dad. And had to make the decision.
So, this whole entire time, you're realizing how family is so important. And, you may not
be to, your family just won't be here forever. Okay, that's just plain and simple. But, that's
why we are doing what we do. And that's why I'm doing what I do. So that I can have the
time. And I can have the freedom, just spend as much time with my family. And so there's,
there was a huge like, driving force. And I can always hear my dad, you know, going,
you can do it. You can do anything you want. You're awesome, like, I have this in my ear
all the time. I'm very blessed for that. And I know he watches over me and he protects
me in everything that I do. And that was the pivotal change where I said, screw it. Like,
I need to do this, for not only me, for my family. And so, a few months later, after
kind of, and it was cool. Because I was able to just go. I had income coming in from my
home business. No income because I wasn't working at my other job.
Brian: Right.
Tanya: And I still was able to spend as much time as I needed with my mom. I think I spent
a month back home. And, I said, I'm going to do this so that I can have that freedom.
To fly you wherever I wanna go. To fly me so we can be as a family whenever, however
we want. Not have to worry about saying, I gotta work.
Brian: Yeah.
Tanya: Okay, so, this, and it's cool. So, that was like, my thing. That was like, my
pressure that I kind of put on myself.
Brian: Yep.
Tanya: You know, and so I did that. I put it on myself to kick my own butt a little
bit. And, you know, it's the best thing that I could have ever done. You gotta find something
that's gonna put some pressure on you, to drive you home.
Brian: Yeah.
Tanya: Because if you don't, you're just gonna stay complacent. You really are. And the coolest
thing, Bring, like, I just got home from a month and a week of being back home with my
family, back up in Canada. And we went boating everyday. And I had, my moms friends, are
going, oh how long did you, do you have work off. How long are you off work? Or when do
you need to be back at work? And I go, I actually don't, that's the cool thing. We'll talk about
that later. Oh, you must be so lucky. And I said, well, you know, we'll talk about that.
But they said, oh, when are you going home. And I didn't even book my flight until, you
know, I got kind of tired. And I booked it, you know, five days before I needed to come
back down to the states.
Brian: Yeah.
Tanya: So. The freedom of that, is just, it's priceless. No amount of money could be put
on that. And being able to do that and being there for my family.
Brian: And it's, the time, I mean, the time and money kind of relationship if very powerful.
Because, money can always be created, it can be lost, it can be found, it can be made,
it can be spent. But, time once spent, never exists again. And, so often people kind of
over look, well, you know, I'll get around to doing that thing later so I have more time
to spend with my kids. And, it's, you know, the age old cats and the cradle. You know,
something that I always kind of looked at. And I'll put the lyrics below for those who
don't know it. But, you know, it's like, if, you're always working and you can never spend
time with your kids or your family. Then, if you don't make that change, you'll always
be working. And in the Cats and the Cradle lyrics it was the father was always working
never spent time with the kids. And by the time the father had time to spend with his
son, the son was always working because he had become his dad. And, it's a powerful notion
because it, you know. It helps people I think, to put that pressure on. To say, if I work
hard now, then that won't be the case. You know, if you, and you work smart, not hard.
Smart. And you create your own luck. And, you know, that's, it's definitely a very powerful
notion to push you through pretty much anything. So, you know, have a phenomenal website. With
a ton of resources. That, are available to anyone that has a computer and internet access.
And, you make it a point to teach other people, regardless of if their in your down line or
your company. You know, how they can better grow their business. So, what was it that
compelled you, you know, having learned all of this yourself. And having built your business
successfully. What was it that compelled you to start offering that to other people?
Tanya: Just the fact that I've realized that there are books and stuff that I read that
it was really important to learn how to do personal branding. And I really wanted to
learn how to use the internet more to get in front of more people. Because I had a message
to share. So, in this day and age if you're not using the internet, at least if you don't
have a facebook page, you know. You're missing out on a lot of opportunity for sure.
Brian: And a lot people use that as an opportunity to brand themselves in the sense of, you know,
hey look at me, look at me, I'm so awesome. But, you know your page is, and I, there's
a lot of people that do this that are really awesome. And I know that you know a lot of
them. Is that, you know, you offer value. And it's still promotes you, it promotes your
business, it grows your business. But, you help people and have expectation of return.
But, you get the return anyway.
Tanya: Yeah. Because it's the old saying. You get what you give.
Brian: Yeah.
Tanya: But, there no equation of you getting anything if you don't give anything. So, yeah,
I mean, value of the market place. I mean, there is a lot of things that I've learned.
That I know, as a professional in Network Marketing and continued learner of marketing
industry. I'm learning everyday. And I'm a student of our industry every day. I know
a lot, and I know things that can maybe, help people avoid some of the pitfalls that I had.
You know, and I love to share, and I love to share that value on my. And basically,
you know, if we can help this industry, this industry's a beautiful industry. And, if their
not, you know, in my down line or my team, but their in somebody elses and they're contributing
to the industry positively. That indirectly helps me out, because it is my industry.
Brian: Yeah, absolutely.
Tanya: So, and the same thing with you guys man. I mean with CatalystMLM with what you
guys are putting together for our industry. That's huge.
Brian: And, that's why we connected. Because we wanted to add value to you because you're
adding value to the industry. So . . .
Tanya: See how this works, it's amazing.
Brian: It's all like connected. So, speaking of value, and it was just, I had never heard
this before. And I heard it, I think for the first time on your site. Readers are leaders.
And, I'm a big reader, I'm a big, you know, advocate of self education. So, what is kind
of an action item that someone can take today, that, you know. Would, I guess, what's a very
common pitfall and a very common kind of sticking point that people have coming into the industry.
Or, even if they've been in the industry for awhile. And what is something that they can
read to become, you know, the kind of person that's going to overcome that?
Tanya: Yeah, I mean, very simply what our industry is, it's about making friends and
building relationships. That's all it is. And just finding out what gets them to tick
and seeing if there's anything that you can help them with. That's the biggest thing.
A lot of people go into thinking, we need to sell stuff. Or share stuff and get sign
ups and sponsor people. But, really what we are is we're solution providers. We're dream
builders. So, how can we actually assist in what other people's needs are rather than
trying to fill our own all the time, right.
Brian: Yeah.
Tanya: And when you start shifting that, you'll start to see a lot more come back to you tenfold.
So, I mean, just being really good for me. Was just very simply learning how to, just
simply invite somebody to take a look at what you have. And you really have to, I mean,
there's, every company has there own fast start training and invitation process. We
don't really wanna step on anybody's toes if you're getting trained a certain way. But,
whatever that training is, to learn how to invite somebody, to a presentation, don't
act weird about it. You know, we share things everyday, weather we know it or not. All of
a sudden when we get into like a Network Marketing company, or a home business opportunity. We
all, we get weird, we think our friends, and then our friends like we're weird, right.
So, it's just dont' get weird, but learn how to invite to show a presentation and keep
it very simple. And have fun doing it.
Brian: Yeah.
Tanya: Don't be weird. And to read a good book, I mean, we, the staple had How to Win
Friends and Influence People.
Brian: Yep. A good one.
Tanya: That's a huge, read it over and over again. Heck in your career of Network Marketing
if you plan to be here for awhile, you're gonna read it ten times. Might as well start
now.
Brian: Yep.
Tanya: And just, find out how you can add to people's day. Something that I learned
just recently, not too long ago from Pamela Herman. I love that girl a ton. She's an incredible
female leader in our industry. Adds a lot of value, and she, every time we finish talking.
Or, we're done on the phone wrapping up a conversation. She says to me, hey Tannie,
how can I help ya out? Or, what can I do for you today? And I, the first time I heard that,
no one's ever asked me that. I mean, as a leader, we're always asked, like, to give
our help to people. Like, how can you help me or you know, I'm having a problem with
this. Can you help me with his, dah, dah, dah, dah, dah. So, people are always demanding
of our time. And we're always giving. And I've never had anybody come up to me and say,
hey, what can I do for you. Like, what can I help you with. I was so thrown off by that,
I said, that is awesome Pamela. I'll get back to you on that. I'm not too sure yet. But
I said I'm sure there's something. And I just took a mental note of it. And I've started
to give that back in conversation. Everybody that I talk to, that I feel like maybe I can
give to them. Or maybe you don't know what you can give to them. You can just ask, hey,
how can I help ya?
Brian: Yep.
Tanya: People are gonna be so thrown off by that, that you're just gonna become this huge
valuable resource in their world. They want wanna be more connected to you. And that's
all our industry is about. Is about relationships and how we can help each other.
Brian: Yeah, absolutely. And having been asked that question, and you know, same thing. It
took me a little while to kind of like, ah, I don't know, I mean, what can you do. And
then like, I don't know, maybe a week later I was like, well I need help with this. And
then, bam, like ten times more than I would have ever expected. And it's huge. And I was
like, oh my God, I need to find a way to do something for this person because their amazing.
And, I, yeah, it's definitely powerful. And fun to connect with people like that because
when you start getting it, you know, you, the positive energy. And then you meet other
people like that and then you know, it kind of compounds. And then everybody looks at
you weird because you're' just always happy. And, that's a good thing. So, thank you so
much for coming on, again. And, I'm very glad that the technical difficulties happened because
this was definitely entirely more awesome. Not to say last time was awesome, or not awesome,
but, yeah. I, thank you.
Tanya: You're welcome. And thanks Brian, I mean, you guys, I'm excited for all that you
guys are doing. And the leadership that you're bringing on board for our community. So, anybody
that has the opportunity to see what you guys are all about. I'm stoked, I'm pumped for
them. I'm very excited, so thanks for just being outstanding, outstanding leaders and
giving value in our community. You guys rock.