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>> Thank you so much for a nice introduction, John.
I should mention I'm going to walk you through a sample social
media infographics that I put together and then I am going to focus on the data that
is used on Google athletics to fill in key parts of that infographics. I will also go
over a few takeaways and then have plenty of time for questions and answers. Put that,
will move over to the infographics basically the genesis for this was the editor year and
I was thinking about GSA has put out very good guidance on different metrics that I
can be looking at for social media. I went through the whole list and made this crazy
spreadsheet -- top five of this and what has the most reach and then I would think about
how do I organize this and especially presented in a way that I don't have to be there to
explain it to somebody or it would really resonate with different levels in her agency
at the executive level or new interns or analyst so I just worked with a decided to put together
this template which we have a link to and we will share it. It's built in PowerPoint
so it's totally customizable. You can change the questions you can change him a platform
to feature you can really do whatever you want with this. People have shared this with
me and it's been interesting to see how everybody has used this. Please use it however you would
like to and I hope that it's helpful for you. I am going to walk through pretty briefly
the different components that are in the infographics and then I will move into the data that I
pulled out using Google analytics. >> The first part that I looked at was with
Beth and how many people are connecting with Jerry O Potter social media channel. Here
I featured the five social media channels that we were using at the time we got one
more since then. So Twitter, LinkedIn, Facebook, YouTube, Flickr and for those that have been
on for more than just a year I also looked at how much sugar followers grow over that
year. The twitter for example, not just reporting on we have 26,800 followers at this point
but that 30% growth over the year ago I also report on a weekly and quarterly basis out
of these metrics and it's really nice also a figure bark to sort of take stock of how
much you grew. You can see enough Facebook one for example, we grew 60% over that year
and how many fans we had our Facebook page. Just really nice to be able to see those types
of numbers. I also included with this on average the reach for some of the content. The twitter
for example, on our main twitter account we have two different ones each tweet reached
about 22,000 people. You can see on the Facebook one on average over one month our content
which 22,000 people. With Flickr for example, how many views we had of our different photos
at the time it was 500,000 views of our photos. Just some night high-level metrics and take
stock over the year. Moving on to direct engagement. We looked at what contact people were interacting
with the most on some of our social media platforms. The first one here with . Business
part of a campaign that we didn't based off of our annual performance and accountability
report. It was actually the first time that we had decided to talk about this report on
social media. What this report includes is information on how much money we save the
government and how many recommendations get implemented on the work that we do at GAL.
It was really nice to see that this was one of the post that people interacted with the
most and it was the first time we did this. We had about 80 likes comments and shares
and he reached over 1000 people. You can see on the twitter one this is one we did through
a plug-in program that we have where people throughout the agency can suggest content
to us to tweet and then public affairs will decide if we are going to post that content.
This is the one we did around Memorial Day that tied into report we had issued previously
on veterans. It was re-created a few time but also by a couple reporters that had a
lot of large audience and it ended up reaching quite a few people probably one of our highest
reaches for tweet in that year. Then we one of our people one SME award last year and
so we posted about that on Facebook and ended up being really content -- popular content
on Facebook as well with a high amount of comments likes and shares. There's a variety
here and what resonated with people. It wasn't are more standard content we put out every
day. It tended to be the more unique things that teams helped us put this together or
different campaigns and just taking stock how that went.
>> That looking at depth. Here we really wanted to know how much -- will be getting with their
website our main website is GAL.com from social media sites and had a comparative traffic
from mass media site. For authorization we really will focus on how much our reporting
covered in the news and so that was a really good comparison for us. I've seen other examples
where people have used -- the national archives and records for example. They look to how
their social media traffic compared with traffic coming in from genealogy sites and use that
instead because that Dana had better comparison for them. You can really uses as a way to
compare whatever makes sense for your organization our focus on the social media traffic. It
was really nice for us to see that Facebook sent us the most traffic of any one website
had 19,000 people came intersite from Facebook about 15,000 from twitter that came in from
credit. And how that compared to the traffic from other mass media site doesn't in the
most traffic and that Grigori. So we had 15,000 from NBC news 8000 from Washington Post and
4500 from Huffington Post. >> Then I looked at royalty so which social
network site did we see we had repeat visitors coming to our website. In this case, twitter
had the most so we had 8000 come back from twitter, 3400 from Facebook, and a little
under 2000 from LinkedIn. What's also good to think about when you are looking at the
metrics like this is where on all of these platforms. And Facebook was sent to be the
most traffic and I wasn't on Facebook, that would help me make a decision about if that's
a good time to start joining Facebook to be part of that conversation that is going on.
Likewise, where your senior return traffic it's really nice that we are on these three
platforms and part of that conversation. >> Customer experience this is one of my favorite
ones taking from stock of what people are saying about you on social media. I would
say other people in my family they don't work your. It was really nice to see the comment
that they had and put through really nice ones together. We've got one that says authentic
in this really no reason to even filter it. GAL reports are so good just follow them all
at U.S GAO. One that was really ready about figure that we had the best graphic and in
aging out a over report and then my personal favorite U.S GAO generates $110 or government
or every one dollar invested. Oversight pays. #Government transformation. That was really
cool to see and be able to put into a report. >> We looked at campaigns so how are the different
Grenadian social media private -- budgets perform? When I touch on recently as a plug-in
program we have analysts help us get out tweet around taking news our current events and
public affairs will post them. In the past year, we got -- all the different teams at
GAL to join on with the program and start sending out messages and we send out about
100 different messages over that past year. And then I also talked a little bit about
how campaigns in public affairs led we have a high risk report that comes out every two
years that we have a lot of discussion on social media about. From accountability report
our live chat these also help raise awareness of our work. We saw a lot of people talking
about these issues and a lot of the messages that we sent out had high reach around these.
They were very popular. How did what we were doing on social media affect our organization?
I have three here. So the first one is that our communications have grown really quickly
on social media. -- And then also the number of platforms that we've started to use over
the last few years. It's so nice to see as we join a new platform that will really resonate
with the audience and will have good traction there. Then our second one here is as more
people follow us on twitter then receive our daybook emails. It's help us focus more in
a social media strategies. Our daybook email used to be the thing that everybody would
sign-up for to find out what reports to GAL producer a. For years that was the most popular
thing that people would -- to get what we had to say once we join Twitter, we are putting
the information out instantly. Us it is a report released, we would tweet about it and
wait for an email that of the day with Alyssa reports. We've just seen our followers on
twitter increase and so now we have 10,000 more followers on twitter then people who
are signing up to get our daybook email. It's helped us to shift in thinking about how important
social media can be for getting information out there about the work that we are doing.
The last one we better serve Congress and the American people and also maintain a relevance,
by providing them information on the platforms they you are using regularly. So that is an
overview of what's included in the social media and info graphic. Ominous widget talk
about how analytics can help you fill in some of those data. I am going to focus on three
key areas. The first one thing depth and measuring the traffic coming into your website from
social media sites. Then I'm going to talk about loyalty. How you get that information
on returning visitors coming to your site from social media sites. And then finally,
campaigns. Looking at how you can measure the success of your campaigns that you are
doing through Google analytics. >> First looking at depth. You see here this
is a shot from our actual Google analytics data and information and the first thing that
were looking at is an acquisition. You see it on the menu on the left side of the screen
and acquisition tells you how do people come into your website. How do they get their.
With an acquisition you have channels which is where that orange bar is underlining and
that is going to break it down for you. It's going to say how many came from [ Indiscernible
] how McKitrick which your site like the type dinner they had a bookmark. How many came
from a referral from another website, how many came from social media and also how many
people came from email. At the top right of the screen you will see where you can set
your calendar so you can set it back for that year or if you want to do this for quarter
or weak. That's what you would pick that. It can only go back as far as you have Google
analytics on your site. Etc. go back further for your. I am going to's human so you can
see what some of the data is showing. Here you can see both the Java does come in from
search and organic search just means that it's not paid for traffic that we are paying
for. And we've got the truck traffic referral and social. I want to take more into social
and get more information about the actual network.
>> Moving onto the next screen you can see were still under acquisition. I've clicked
now into social and into network referrals. Network referral is going to provide you the
information on the different social media networks of how much traffic they sent into
your site. Here you can see Facebook sent us the most traffic follow my twitter and
read it and LinkedIn and this can the longer listen that. I was looking for those top resources
for this report. For that comparison of other traffic where I wanted to compare it to mass
media. Now still an acquisition because I'm looking for traffic that came into my site,
but instead of under social on the menu on the left, now I am under all referrals. I
can see from any website that was signing this traffic. I will sue men. Here you can
see where those three sites are to that NBC news Washington Post, and Huffington Post
your. So now for measuring loyalty and looking at data on returning visitors.
>> I am still under acquisition, and I have gone back to the screen I am looking at social
and the network referrals. I can see data about the social media network and traffic
to my site and what I am going to do now is add-on and advanced segment so and advanced
segment is basically a temporary filter or lens that you would tell Google I want to
look at data through this lens. You can take them on and off they are not permanent. It's
a great way to see -- Varanasi returning videos -- visitors I was the mobile traffic you can
turn that on as an add-on segment. Our new visitors to my site so there is a lot of great
users -- uses for this. To added segment on the top right where the orange line is you
will see the button for ad segment. >> You click that and then Google analytics
gives you two kinds of advanced segments. You get built in one and custom ones. Built-in
ones is one that Google just gives you. In figures these are popular you are going to
want to use these. You have to do anything to make one. Custom ones are ones that you
can define. And the built-in segments you will see returning users. You just checked
the box. Then click apply. Once you have applied that you can also tell Google stop showing
me all the traffic so I can just look at the returning visitor traffic and I can -- for
my tables that way so you can click where it says all sessions which will be all the
traffic you are getting. You can click to remove the entry it off for a wild so you
can focus just on that returning traffic. Now we have just returning user showing up
on the screen and I can zoom in one more time. Here you will see we have more returning users
coming from twitter then Facebook then LinkedIn. That is where those top three came from. Now
turning to campaign first I am going to talk about some mechanics for how this works. Then
I will go into what you would see using Google analytics. First for the mechanic let's say
you have a social media campaign that you are doing to promote a page on your website.
Let's call it example.gov\page. Led safe Independence Day and for Independence Day you want to point
people to this example.gov page and you are going to send out links through all your different
social media channels so I am going to put a message on Facebook and Twitter and LinkedIn.
I'm going to have a Flickr image that has a link back to this page and then I've got
a external blog and I am going to post something about it with the link to that page. So I
put this out there in all these different channels for this campaign and my question
then becomes to click through and get to the page. If so, where did the traffic come from
was it Facebook Bactroban more traffic or was it LinkedIn that Job and more traffic
so I can be a little bit more effective and what I do for my next campaign. Get a better
sense of what works. So the solution to this is with campaign tracking. Basically, the
way it works is if you control the link so you're the one who is writing a Facebook message
or the Tweet and you have a link that is going back to your website or you have Google analytics
running on it so I had to put in a link to my example.gov/page I control that link of
writing the message its link to my website it's not I'm linking to the Washington Post
right and I want to add some labels. It's not going to work. You control the message
is going out you can basically add some labels onto the end of your link that is going to
help Google create some really nice reports for you. So if a visitor clicks on that link
Google analytics is going to record this information and give you really nice report.
>> The fancy phrase for this is called using query parameters. Query parameters is the
name of the information that you add-on after question mark to a link that you want to use.
Software example here. These two links they would go to the exact same place. We have
example.gov\page an example.gov\page? my name =. You don't have to be an admin of your website to do this. You are not making
a new webpage. That is not what this is. Your existing webpage and your adding on a little
bit of extra code and if somebody clicks on that Google is going to capture this. Instead
of using something made up like my name is Sarah you can use labels that Google is going
to recognize for medium, source, and campaign. Then you would have a link that would look
like this we've got it? and then information medium source and campaign. I am going to
talk about what those things are on the next screen and how you would feel this in. The
medium is basically how somebody came to your site. Were talking about social media here
and social media campaigns. So example in the link and this is going to be social. If
you were doing this over a male and sending out links in emails your medium to be a male.
Then we are looking at source. More specifically where did they come from. Here's where you
would put the information about different channels where you're setting out this link.
So if I'm putting this link out on Facebook than my sources going to be Facebook. If I
put on twitter, my source is going to be twitter safer LinkedIn, Flickr, or your blog. And
then you get this campaign a name so when you go into Google analytics the US report
about it what is the name of the campaign going to be. This is the one on Independence
Day. They all have Independence Day here because then you're going to just go in and see all
the information about your Independence Day campaign. Then you put this all together in
a query parameter its question mark in the new have you TM medium = social and they all
start that way because they're all going out on social media site. Then and you TM under
court -- source equals here a changes by what the channel and so it's either Facebook or
twitter or LinkedIn or Flickr or your blog. And you TM campaign equals Independence Day
because were having this Independence Day campaign were all going out for that. You
will notice in the link that there is no spaces so you can't have any floating words by themselves
if you want the name to be Independence Day you're gonna have to have or-for the word
Daschle the word stay together you also notice that I did all of this and lowercase. That's
because capitalization matters. If one person capital leases Facebook and then set a message
and the next person doesn't capitalize Facebook is going to get recorded as two different
things into Google analytics. You want to make sure you either decide were always doing
r always to uppercase everybody sticks with that. The other thing is to use a campaign
name that is going to make sense to use a when you go see the report it's clear what
it is. Here I put Independence Day but if this is a campaign I am going to do year after
year I would probably do something more like Independence Day 2014 so the next year I can
do independent day 2015. I also recommend keeping the campaign name pretty short because
the longer it is the chances are higher that it might get typed in wrong. Such as houses
making sure it's always link type the same way. You can even save a document with this
information so people have access on your team so that I sure they can just go in and
pull this and added onto their link. If you forget how to do this or the order of things
that should go you can also use this website here from Google and you just fill in the
blanks basically. It was a mediaman uses type event and then it will spit out the URL for
your altogether. That's also a nice option. >> So I figured out what my query parameters
need to say and now I am going to go right my message. On Facebook I'm writing about
independence they so I've got this Independence Day report post and come check out our example.gov
page and then you will see here we've got the query parameter and the source says Facebook.
I am going to put out the same message on Twitter so it's Independence Day check out
our great resource example.gov\page and the only thing that is change here is the source
and the URL that's twitter. Finally let for your posting it on LinkedIn. You will notice
the source here says LinkedIn. You can shorten these links. We use [ Indiscernible ] for
a lot of our social media post and that works fine I believe will [ Indiscernible ] works
fine. The goal USAIDGovernor line works okay with these. You'll have to have these long
euros you can shorten them. Other thing I would mention is [ Indiscernible ] works great
if you use a hash stack in the query parameter. So with the campaign name I would just if
you're calling it internally #Independence Day I would drop off the #and just use Independence
Day. >> That is the mechanics now, why should you
do this and what we see in Google analytics quit --?
>> Here where looking at acquisition and I've gone into campaign. We have one that were
writing pretty much all the time for Geo plug-in where people can submit different tweet ideas
to address and then public affairs can decide to publish them. Here I am going to click
into this the hyperlink so I can see more information about that campaign. I will click
where it says GPI. Then I will get to see more information and it's going to automatically
tell you the source medium combination so we put most of these out there on twitter
and your disputes twitter and social and I want to know what page do they get to because
we use this not just for one URL that we are driving traffic to that we use his campaign
all the time to all different reports. I want to know the messages were putting out about
these different reports are people clicking on them and looking at them. You can add a
secondary dimension so you can see the landing page. Up at the top you would put clicking
one have a secondary dimension choose landing page and landing page just means somebody
started their visit on that page. So if I put this link out on social media click on
it that's the page they are going to land on all my website. I want to know who is going
to these different pages. Then it's going to give you information about that Mike how
many sessions or visit saw this page percent of new sessions new users, and some other
information. But it doesn't tell you automatically is the page use of it. So one thing that I
like to do is I like to make a custom report and one of thing that's really nice about
custom reports is you set it up once. It's done you can just go when and click on it
see right away your data and you can also set it to email to you at specific periods
of time. We have a meeting that will do on a regular basis that people help us coordinate
those efforts and all have run analytics a mommy and the other facilitators for the meeting
especially with the data from this campaign the day before we have these meetings. I don't
have to go when and publish data. I know I'm having this meeting at the end of the month
send it to me the day before and the other people and then we'll have the data were ready
for the meeting. It's a really nice feature. You can see here how I set up the customer
report for TAO plug-in program. The content that I am looking for like I mentioned before
I want to see the landing page what was the URL people came in and saw and I want to know
how did they get there wasn't twitter, Facebook, LinkedIn so I chosen source medium. And the
metrics that I want to know about it so I want to know how many times this pages were
viewed what's the balance rate the people jump at this page and leave or do they decide
to look at more than one page? On average how much time are people spending looking
at these pages. Then under filter I want to filter this data to include the campaign that
I have GPI. Back that campaign name that I've been using in my query parameters I put include,
campaign, GPI. You can save this. Then whenever you go to your customer reports you will see
in the menu on the left I've got my Geo custom report that are waiting for me. I can click
into it that the timeframe that I want to see the information for, and they will be
able to see all of the different pages that people went to over that timeframe, how they
got there, and then how many times this page was viewed. You will see up at the top you
got options of email and export the data as well.
>> Some takeaways the first one here is trying to present your social media metric in a way
that is interesting and helpful for the people who are going to see this report. I really
love a great spreadsheet but I know a lot of people that's not how they want to look
at information. So I always really trying to find a way where I can still present a
decent amount of [ Indiscernible ] is a lot of metrics that went into this. It really
digestible you get into it you can understand it you had to be a social media expert or
the person that is doing the metrics to get something out of this report. It's also really
concise.'s two pages. That was a decision that I really wanted to be able to handle
somebody one sheet of paper and have them learn something and see something meaningful
about our social media communication. The second when I have here is you can download
the template. We've got the link to a blog post article which I know we are sharing to
get the template. I also have a template in other templates on my website that you can
get to. Finally, just thinking about how you can use Google analytics to get metrics information
in addition to the metrics you are going to be getting from the applications themselves
or from other tools. Google analytics is just a great platform to let you see how your social
communications also impact what people are doing on your website. It something else to
keep in mind. >> With that, I'm very happy to questions.
>> Fantastic thank you so much Sarah please feel free to type in your questions into the
go to webinars panel on your right-hand side. We arty have quite a few that come in. I love
how you focus on how was consigned more to death with them Arima metrics and you're really
trying to make it away accessible and attractive summa stories how the growth over your Twitter
followers and some of your other streams is just great to see something that works so
well. So let's jump into these questions. We have a question from Randy who asked do
you have a designer help you create these templates quick
>> Yes we are very fortunate to have a designer who helps with these templates and also some
a templates that I've shared. There's one that's kind of a two page 1 on the web metrics
report. I will basically go through and crunch all the numbers and think about what are the
most critical information and how can I sort of structure it and kind of get the layout
going. He will then take it to the next level and make it look awesome and making a PowerPoint
so everybody can go and and see it. We are very fortunate to have him help with this.
>> Psalmody questions coming in. Question from Scott. He says it's interesting that
Google only provides with a small sampling of the total traffic. He asked if we can always
get 100% of the data is the data were getting always 100% accurate quick
>> Scott, that's a really good question. Google does when you are looking at especially a
lot of data you're looking at over a whole year there goes the sampling is can also happen.
You can read on Google analytics a lot of information about the sampling methods and
how they do it it seems to be pretty robust if you pick different time periods. You see
the trends really consistently. The numbers may be a little slightly off. But if you're
looking for those bigger trends if your number is one or two off I really think that's okay.
We also I should say we use the free version of Google analytics where allege branch agency
and so we don't participate in depth for the federal executive branch agency. I do believe
with gap it is a premium version of Google analytics and so the sampling rate kicks in
at a higher threshold. You'll see less of an issue for folks who are on gap and if the
using the free version but overall I haven't found it to be problematic.
>> Thinks. Question from Scott who asked about differentiating between traffic when you're
using hashtags. Give an example the University [ Indiscernible ] for the hyperlink what about
the #was bombarded with negative questions that was obviously not what they intended.
So how do you kind up determined what's useful traffic that comes from that click
>> That is a good question. In general, you can look for how much traffic might have been
coming in from social media to your site with campaign. You will be able to see if your
-- the traffic that's coming back. Google isn't really a tool that's going to help you
monitor trends people talk about a #just on twitter for example so then someone is having
a whole conversation on Twitter using this one #and you're not using that in some way
like a campaign CB driving traffic back to site with the link then Google is not capturing
data on that. With that, you would have to rely on some of the other tools and your toolkit
to get a sense of how much traffic is coming in from that and if you're getting a lot of
questions what was your response among those questions and the types of things. It is really
important to think about what you can using Google analytics and how it doesn't go with
the other tools that you do have a toolkit for measuring other aspects of social media
metrics. >> Got it. Question from [ Indiscernible ] you
touch on that skin little bit more detail on how do we make Google analytics run on.gov
sites quick >> Google analytics has terms of service for
the government and it's a pretty simple installation if you are doing the free version. It's a
little bit of tracking code which you would put with the header or the footer of your
website so you probably want to check first you will have to work with somebody in your
IT shop to actually put the code on your site and you might just want to check with your
public affairs shop or legal wherever you would need to discuss the decision with them
about choosing to implement Google analytics. If you are wanting to sign on for the digital
analytics program which is for federal executive ranch agency, then you can email staff@GSA.gov
I believe it's a right email address. There really responsive and will get back to you
about some of the specifics with joining I also have a training manual that I put out
with GSA on Google analytics for government which discusses not only implementation of
Google analytics but also a lot of the mechanics about what it does and key terms and how you
can use it. That is available also on the digital gap.gov site or on my website you
can download it free. You can read about Google analytics your hearts content in their. That
tops also more about the installation side of things.
>> Thank you. Quite a few people are asking about links the template we will send that
out in the email that's going to come up soon. One question was if the template itself was
accessible flex --? >> It was built in PowerPoint so if you were
converting this to a PDF and then posting it on a website and you want to make sure
five away accessible is what I'm guessing the question is asking you really want to
work with your IT shop to make sure that it set up for that.
>> Okay. We got to questions about [ Indiscernible ] one is Margaret says we had problems with
clear string parameters and recognizable when you're [ Indiscernible ] how does that work?
>> We don't use bit.ly. It's good feedback to know. I usually try to mention the ones
I know through other teaching programs that people have done this and it works for them.
That may be that this doesn't work very well with bit.ly worst-case you could use a different
URL short virtual or you can decide not to shorten the link you can still capture this
kind of information. I'd also double check the parameter and make sure that you got things
in the right order and that people are using the naming conventions consistently trying
to avoid hashtags like I mentioned. And make sure you have spaces between any of the words.
Just some other troubleshooting things that you can chat on the URL itself.
>> Got it. Had a question from that age [ Indiscernible ] the asked what other social mood mobile
media management does attract lexeme about the great question. We use one of the pay
tools that we use is measures boys which it does -- sort of like -- but the pricing structure
is pretty different. Both are on the GSA schedule in terms of service. What I like about measured
voice is you can write your content in it. It does also give you a more unique set of
metrics but I really like -- that I really like. The plan leveled that we have for its
about one -- couple thousand dollars in your you can have unlimited number of users on
the account and you can give them different access levels. For us to be able to do our
plug-in program where we are coordinating people on 14 different theme throughout our
organization each of them have people who can be a measured voice and contribute and
write tweets and then we have our staff will approve the tweets. We really need a tool
that made sense for I a lot of people could be on it. What I like about the metrics you
saw a couple places where we talked about breach for example. Especially with twitter
measured voice will automatically calculate the number of your followers the solitary
and that if it was retweeted it will add on all of their unique followers so you can see
what the total number of the potential reach was at any given suite and you can sort private
information like incentive for a year and easily see which three tweets had the highest
reach of just a few clicks of a button. Similar for engagement that has a information. One
of the page -- one other metrics but it works for twitter, LinkedIn, Facebook, Flickr, and
I want to say tumbler as well so posting almost conference that it will give you a very comparable
set of metrics that you can use across -- we use measures boys were you can Google analytics
and then we will use the native analytics we get in any of the platforms so analytics
that twitter.com or LinkedIn insights and those are great complement so I can really
especially with Facebook sites for example type really deeply into metrics unopposed
or on our page I get more information. >> Thanks, Sarah I know people are always
adjusted what tools actually use and -- going in the TOS and terms of service and the schedule.
>> We had done a pass weapon are other different person from GAL about measured voice with
digital go before. I'm sure that's archive somewhere if some people wanted more information
about that there's another webinar on that. >> Angora digital gap.gov.
>> Including email and the links to the presentation in case looking for that and it's right there
for you. >> Question from Stephen Lewis. I was wondering
what we do usability testing GSA can you do the test MNU to the data in your report [ Indiscernible
] we had to present the report the FAQ get people to take it seriously and take any action
based upon the. I wanted to know if the report channel that you are talking about now have
you had a chance to present that [ Indiscernible ] and how was it [ Indiscernible ]
>> We have actually shortly after we put now we did a presentation just on this information
to all of our MCS Senior executive service members in the entire organization and our
whole executive committee. So right away we were able to use this to give a presentation
to all of our senior level management. I've also used it in other presentations with people
throughout our organization and then we do an internal training that's available on communicating
effectively on social media. Will use this as well for some of the handout. We had a
lot of opportunities to present this information a lot of positive feedback on it and I've
-- especially it expect a whole year and you can just really see the growth and the change
in the success of some of the things that you work so *** is just really nice way
to feature that information. It has resonated well with folks and then really great and
encouraging more involvement for people are getting more buy-in and raising awareness
of why we do all of this communication and the impact that it has.
>> Thank you. Another question from Carol who asked a question about an organization
that has essential and shipping offices. The regional offices. He's an original one he's
wondering how he can [ Indiscernible ] with the central office who is giving those metrics
and what's the way that he can find I guess some of information about his local sites
or way and working between if you have a triangle and the nationals of the top your those lower
levels. >> And kind of depends. If there is for example
Google analytics running on all of these sites or if it's just running on the main site or
if they set it up so that agencies have slightly modified tracking codes you can get in and
look at just the information I would ask whoever it is that is running the Google analytics
and who is in charge of it the main organization and you can even say specifically I am looking
for XYZ data points could you provide them for me or could you give me access so that
I can get in and get the data myself. With Google analytics you can grant a lot of different
levels of access the lowest level would be read and analyze. With that, you can change
any settings to get Google and Alexi you just want to be able to look in and look at your
data having to read and analyze permission in most cases I would imagine would be fine.
You're asking for that permission single women look at yourself or saying I need these pieces
of information can you please provide them to me pick a single kind of response you get.
>> Relationships. We still have a few questions. You touch on this little bit. Suzanne Johnson
said she's new to Google analytics what courses you recommend for hands-on experience and
she has when writing a report using HTML or spreadsheet layout would you say and gauge
user use the definition quirks >> Let me take the first part of. For the
first part on where you can take classes I would say if you just want to start off getting
some basic information and a free level you can Google analytics itself has some different
videos you can watch a different features which when I got started with Google and Alexei
to watch every video they had to learn what I could I mention also I've got a training
manual available that covers pretty extensively most of the features in Google analytics and
that's a great way -- place to start or use as a reference material. This is also the
fourth webinar that I've done with GSA talking about Google analytics. All of those are available
and they all focus in some way on how you define key pieces of information and report
on it and I do believe at least one of him touches on the 10 common baseline performance
metrics under Daft and how you would get in and find the information and presented. So
this past presentations are available as well. Then if you are looking for even more training
Google analytics does have certified training partners that you can go and you can take
beginning course for intermediate course or [ Indiscernible ] course and those are really
great as well. I have taught before with Luda metrics which is one of the ones that offers
classes here in DC and I think they did a nice job also tailoring what they do for government
folks as well. So that's another resource John, what was the question quite
>> That's okay just want to make sure we get to some of the other ones.
>> Your answer was fantastic. Christian asked how often would you suggest for most social
media analytics reports to be sent to a team or how often do you send them to team quick
>> That's an excellent question. On where to try not to give too long of an answer.
On a basic level credit monitoring what's going on keeping an eye out for things and
so every week in our office we have a person who will prepare a week to review report with
high-level metrics or if we cross any punch marks like we were 8000 followers and the
cross of 10,000 followers. Or something was really popular got a lot of my comments and
shares are what's retweeted a lot taking stock of sort of what was important over the past
week and then I do a quarterly mostly metrics report but I also will talk about how much
all different channels grew over that time and if one channel like a Flickr China recently
we've crossed over 900,000 views we putting a lot of images so it's a really well lately
so I would spell -- spend more time featuring it to go than I will do something more comprehensive
and complete [ Indiscernible ] on the annual basis for God had some people tell me they're
going to use as quarterly or monthly. It really is what makes [ Indiscernible ] for you. As
I mentioned, with custom report that you can set up and you consent to email. I have several
of those that I use that email at different intervals. I have one that goes on to a few
people on our reports that emails out once a week. I have the one on our plug-in program
that will email monthly before our big meeting. I have another one on a section of our website
that we look at that we will email out quarterly. Those just coincide with when the groups meet
how often they need the information so you can use different features going to date as
much as you need it or you can set up custom reports and have an email to you at intervals
that make sense. >> Great answer. We are almost out of time.
We have maybe time for one or two questions. When you create query parameters how does
Google analytics no to recognize as a campaign quick
>> So because we are using labels that Google analytics automatically wreck nice is that
how it will know it to track as a campaign. Set of me making up something like? my name
= are that search for it I am using standard Google analytics label so from medium stores
and campaign and if you use [ Indiscernible ] convention than Google is quencher recognize
what you are doing and is going to automatically pull that data into reports about campaigns
for you. >> Got it. Last question from Michelle asked
to do you ever see any discrepancies between Google analytics in the data that you see
in your other social media tools particular related to referrals?
>> I would say not really if you are using this and you're using the campaign tracking
then Google analytics is going to capture that data for you. We don't use is on everything
so there's other messages we send out and they're not part of a campaign. We really
need to track them like when we talk about testimonies that Geo is doing or some other
messages then I might not be tracking those links there and I would rely more on the other
tools to see how much the links were clicked. If I'm using the campaign tracking information
and using it for campaign then Google is going to my best bet I would think to get the information.
I haven't seen any discrepancies. >> I'm happy to hear that.
>> It could have been especially if you are running into sampling for example. That could
be one reason that could happen. So I would say really monitoring see what you think is
going on if it may be a family issue or maybe you weren't using the tracking link so you
just room rolling up your other source or vice versa.
>> Thank you, Sarah. Unfortunate, we are all out of time. I want to give a huge bank for
Sarah for helping out today. We will send out a lot of resources that she mention an
email that is coming out shortly about what the survey. Sara, thank you very much.
>> Thanks so much for having me and thank you so much for your question survey.
>> Goodbye, everyone. [ Event Concluded ]