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We talked to our clients and what we found was
if you're selling a product, you are an expert,
you can provide to your costumers something that no one else can,
the best information about it.
The key to standing an online is to establish yourself as the leader in your industry
and the most knowledgeable in your field,
the best way to do that is to create how to videos?
How to videos are insanely powerful across the internet.
Tons of people are searching everyday online for videos on how to do something.
You can teach people how to use your product correctly
and when you teach someone how to use your product correctly
your success rate's gonna go up, the product's gonna perform better,
you'll gonna get better results and happy customers,
by creating them as the expert and the leader in the industry
you'll gonna trust this brand more than any other brand.
For example, When Armstrong Garden Centers came to us
and said that they wanted to stand out online as the premier garden destination,
we decided to do a series of how to videos on how to garden,
everything from planting strawberries to picking fertilizer,
we knew that these videos were in demand, we knew that all kinds of people from your grandma,
to an inspiring new homeowner will want to learn how to plant gardens, vegetables flowers
When you need to learn something new, go online,
go to Armstrong's youtube page, you can type in, how do I plant tomatoes,
how do I anything in gardening, and you'll get the answer from them.
Having a youtube channel for your business
with a variety of how to videos is perfect for boosting the SEO of your website.
It's one of the most commonly searched terms online right now,
so if people are searching for your brand or your product
or how to use your product, your website can come up,
your videos can come up, and then your competitors can come up below you
which is exactly what you want, you want to cover that so that no one else could compete with you.
This method of advertising isn't really advertising at all,
it's giving people great entertaining, informative content that they really want.