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1000e20.com | At the court of the White Witches
Anticipating that we are all crazy
Well, this may be not a real nice beginning
Who can produce the event of your dreams?
1000e20 is the answer
Imagine transforming fantasy into reality.
The motto of the Great Genius Tim Burton is the philosophy of Sofia Bianchini, Owner and Director of 1000e20
and is the fil rouge for the planning of each of her production.
And if you think carefully it is not a wrong concept,
seeing that we live a daily reality that resemble more and more to a sad, distorted fantasy.
1000e20 works upside down: it takes your beautiful, enchanted dreams, and best fantasies
and turns them into authentic, vivid realities.
Extra ordinary circumstances and occasions for guaranteed success.
It concentrates mostly on women,
because many of the persons that work and collaborate with me are women.
What you will be witnessing here tonight,
is an event conceived and realized as a special thanks
from Sofia to her team. All of her assistants and collaborators
Extraordinary women that along with her are always behind the scenes to plan,
organize and produce the others happiness, fun and entertainment.
Sofia’s artistic direction transports all added values of these women.
Like, the immense passion for their work, the no-limit creativity
but mostly the love for challenges, for any kind of confrontation: with the world and with themselves.
So, when I work with them: Paola, Benedetta, Laura and so on…there is a long chain.
It’s a little like… for me the best reward, more than realizing something well-done,
is to observe all these talents, these and the ones downstairs…
that follow… can you imagine a modern magic flute player…so I go and I carry them all with me…
but I don’t bring them to the river, I bring them into some wonderful experience,
where they are walking with me but don’t follow me like blind people…
Instead they scream: Wait! I have got an idea!
And if we do like this and we act like that…so I see coming out of them only the best. This is so beautiful.
And it is exactly this spirit of a group, of a team, this constant atmosphere of participation and harmony
that floats around the structure of an event. And it is what makes of this job an endless growing reality.
The accord, the commitment, the tight collaboration, the experiences… and eventually the fun
If we don't have fun here, they don't have fun there!
I go back and I imagine which materials are needed…
When Sofia Bianchini conceives an event, could it be a wedding, a birthday celebration, a business dinner,
a fashion show, or more: a themed event, an historical, cultural re-enacting,
and all that requires a professional cut, a specific direction, she, starts from the end.
And behind all this there is a practical study, an accurate research, a detailed examination of elements,
features, circumstances, terms and measures: everything must be harmonious, must speak a single language.
Everything must have a follow-up, a meaning.
I make you an example: The bride says to me: well, I would like to realize something special…
I say: Start from your own story, if you think of going into a shop and buy an object,
of course you are tied to things that don’t belong to your own experience.
So you will take anything, even beautiful, but it won’t make sense inside your context… so work on that…think about it…
Could it be the selection of a certain location, the tailoring of favours, the study of a menu, the research of flavours,
the choice of flowers, of unusual combinations of materials, the hunt of particular elements, the layout of an invitation,
the look for special entertainments, of music, dance, set-ups, welcome services…
But also of the examination of the guests…where they are from, are they Italians, foreigners,
friends, business colleagues, their tastes, their wishes, their expectations.
So, it's only a matter of: Yes I contract you for this event, but I am also participating the constrution of my event
Sofia always tries to investigate the costumers priorities to best understand and interpret their way of entertain,
their satisfaction. For, the client has to feel at home, always,
in his own house or else where. He has to carry, along with his guests, a leading role
into a little extra-ordinary experience, with little extra-ordinary stories, in little extra-ordinary places.
The key words for a perfect event says Sofia, are: let all your senses go, give the possibility to your guests to stop time,
thoughts, the tight rhythms of everyday life and enter a new dimension.
Give your guests the chance to leave for a short journey and to deeply enjoy the company of those whom,
like them, love the taste of beauty, of sophisticated things, and at the same time of the fresh, exciting, frivolous simplicity
of pure, genuine, authentic concepts. Old but found again concepts.
Where the camera closes up on a perfect image: your own personal dream.
And this is more or less my philosophy, and the sun is coming out!