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Today I'd like to talk a little bit about what happens outside
of the edited, finalized, published "Art and Life" videos.
By way of introduction, I'm Cody. I'm the guy with the awesome mittens.
These two gentlemen are Ryan and Mike. They helped shoot the first six
videos. And this is Bryan. He assisted with 24 more videos,
plus a few that didn't make the cut.
So you know the crew. Let's talk a little bit about how
a video gets made.
All of these videos started their lives as a concept that Chris would then flesh out into outline form
and share with us. We would then discuss what location might be most appropriate,
and what sorts of things Chris might do to illustrate the topic he wanted to convey.
We usually used three cameras, which gives us us a lot of flexibility
in how the final story comes together. Because these videos are so short,
the vast majority of what we shoot never makes it to the final product.
I couldn't tell you how many times I had a favorite shot that just didn't fit in
anywhere and had to be left out. The editing process
can take anywhere from 8 to 12 hours, depending on the complexity of the topic and how many
different visuals we're trying to incorporate. That's really a long time
to think about what will be the content of three minutes, so it was really important for us to think carefully about
what we wanted to say. A big part of the initial editing step
is making sure everything is relevant, interesting, and makes sense
in the order that it's presented. Sometimes we'll shuffle around the order
that things are introduced so they make more sense.
This can make the visuals tricky, especially when Chris is building a pot or something like that
when it would be very obvious if we were to jump back in time.
I also make sure that the spoken narrative matches what you're seeing on screen
and that the two aren't necessarily redundant, but somehow contribute to each other.
Once I have a rough cut assembled, Chris comes back into the studio
and the whole team looks at the video and tries to find ways to improve it.
At that point it goes through a final editing process which includes
cleaning up the sound, doing color correction to the video, adding transitions and all the titles.
From there the final file gets exported and uploaded to YouTube
at which point I write the closed captions (hi mom!).
the following week the video goes live on YouTube.
All right. Good.
...No, I don't want to say that.
...Alright.